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Centralized Ad Media Production and Automation for Retail Enterprise

REWE Markt Gmbh, part of the leading european trade and tourism cooperative, REWE Group, reached for censhare to confront the complexity of data and process management for its German customer base.

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REWE worked with strategic censhare partner MSP to implement a centralized ad media solution. As a result, a centralized censhare system now supports streamlined data management, production processes and team collaboration in one system for all regions and target groups.

We particularly like always having a single point of contact who is familiar with our specific requirements and able to provide us with solution oriented support.

Tanja Klever
Head of Pre-Press Production, REWE Markt GmbH

Business Results


more efficiency in advertising materials production processes


of previous potential pricing errors eliminated


of images assets stored in a central database for weekly sales brochures

Building on censhare’s content management platform , MSP developed a solution incorporating a custom designed module for the specialized needs of retail organizations.

This implementation led to a 75% more efficient production process and radically reduced the risk of errors in product information, as last minute changes to the data are performed in the one central system. REWE’s weekly sales brochures can be created for each market via a partly automated process, with the central database supplying all imagery and the latest product information. MSP also worked with REWE in order to create tailored modules such as the TeamRoom, which facilitates end to end digital process management.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Rewe Markt GmbH

REWE Markt GmbH belongs to the leading trade and tourism cooperative in Germany and Europe, REWE Group, established in 1927. The group now employs 330,000 people and operates 15,000 stores in 20 European countries. In Germany, the company’s approximately 240,000 employees generated revenue of 39 billion euros in about 10,000 stores during 2016.

The REWE Group sales lines comprises the supermarkets and consumer stores operated by the brands REWE, REWE CENTER, REWE CITY and BILLA as well as Merkur, the discounter PENNY and the toom DIY stores, and also operates convenience stores (REWE To Go) and the ecommerce activities REWE Lieferservice, Zooroyal, Weinfreunde and Kölner Weinkeller. The umbrella brand DER Touristik comprises of tour operators and more than 2,400 travel agencies, as well as hotel chains and the direct operator


Rewe Markt GmbH
Domstr. 20
50668 Cologne / Germany

censhare for Retail

For retailers, a universal platform that combines Digital Asset Management and Product Information Management cuts costs and time and helps build a consistent omnichannel experience for customers.

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