censhare sponsors this year’s marketing efficiency congress in Berlin

How can companies master cost and competitive pressures?
Optimization is the magic word. Processes in logistics, procurement and production have been undergoing consistent optimization and refinement – while the marketing area still marks an exception. Sophisticated and cost intensive work processes complicate such approaches. This is where the “marketing efficiency“ congress enters the picture. Taking place on September 17, 2009, in Berlin, the event will address such issues and censhare is among the sponsors of this year’s conference.
Marketing decision makers, representatives of agencies and software houses will meet and discuss the potential for process optimization in marketing. The concentration of central marketing on conception and management by IT optimized processes features as one of the key topics.