How can companies master cost and competitive pressures? Optimization is the magic word. Processes in logistics, procurement and production have been undergoing consistent optimization and refinement – while the marketing area still marks an exception. Sophisticated and cost intensive work processes complicate such approaches.
How can companies master cost and competitive pressures? Optimization is the magic word. Processes in logistics, procurement and production have been undergoing consistent optimization and refinement – while the marketing area still marks an exception. Sophisticated and cost intensive work processes complicate such approaches. This is where the “marketing efficiency“ congress enters the picture. Taking place on September 17, 2009, in Berlin, the event will address such issues and censhare is among the sponsors of this year’s conference. Marketing decision makers, representatives of agencies and software houses will meet and discuss the potential for process optimization in marketing. The concentration of central marketing on conception and management by IT optimized processes features as one of the key topics.
Find out more about the congress.
2020 – 2021 saw the biggest increase in online shopping since the birth of ecommerce. We explore how DAM can help address the content challenges which this seismic shift in consumer behavior is presenting for many businesses.
Today’s businesses must meet the content expectations of today’s consumers. But is churning out volumes of media the best way to do it?
Knowing your PIM from your DAM can be integral to ensuring that your martech stack is accurately fulfilling your company needs. Learn how with this on demand webinar with the experts.
