You Can't Win Smart Customers With Dumb Content is a valuable webinar looking at how your marketing and the systems which support it, need to evolve in order to reach increasingly smarter customers.
Today's empowered customers expect more engaging content, and so you need a smarter approach. Successful marketers leverage real time insights and smart content strategies to orchestrate contextually relevant interactions, aligning highly personalized campaigns with customer driven interactions throughout the customer lifecycle.
Principal Forrester Analyst Rusty Warner and experienced B2B marketing leader, Ian Truscott, former Vice President Global Marketing for censhare, explore contextual marketing requirements in this webinar, providing practical advice for achieving real time relevance and sharing best practices from successful global and European brands.
Principal Analyst at Forrester Research
Rusty Warner is a Principal Analyst at Forrester Research, serving B2C Marketing Professionals. His research is focused on marketing technologies, including customer analytics, crosschannel campaign management, enterprise marketing platforms, real time interaction management, and digital customer experience delivery. You can read more on his blog
Former VP Marketing at censhare
Ian Truscott has a passion for digital marketing, product strategy, content management, content marketing and the tech, people and processes that make it happen. In a two decade career he has taken various B2B software products and consulting services to market, been a CTO, an industry analyst, product marketer and has been engaged as a strategic advisor to some great clients.
The changes in customer expectations which are driving organizations to transform
The techniques and strategies which leading organizations consider when implementing these programs
Practical tips on optimizing content and managing marketing resources to deliver highly personalized campaigns
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