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It's almost a decade since Jaguar Land Rover created its global agency joint venture and it seems it was on to a winning formular - a centralized system and inhouse agency.
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A well orchestrated omnichannel marketing strategy can seem like an unattainable goal, but this Forrester report outlines how companies wanting to step up can overcome the 6 biggest hurdles to the omnichannel approach. Morag Cuddeford-Jones explores.
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Learn how a mega US retailer takes on the challenges of retailing in this digital age with the help of censhare technology, saving $275,000 annually by doing so.
A censhare market insight report presents the views of CX experts from a range of industries on personalization: the good practices, the bad habits, and the effects on customer experience.
Finding a replacement or addition to your current martech stack at an exhibition is no easy task, however there are certain tricks to ensure your goals don't get lost in the madness.
Choice in martech can be a burden. But when in need, studies from experts can help clients cut through the sales talk and tech speak to indentify the vendors that really deliver.
Going digital is all about improving efficiency and making things easier. So, what happens when there’s a disconnect when implementing a digital experience platform?
Which buying approach should your organization take when purchasing its digital experience solution(s)? We explore the options along with the respective advantages and disadvantages which they bring to their buyer.
