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Our Thoughts on Technology

Morag Cuddeford-Jones 16.04.2019

The Six Levers Of Shifting To Omnichannel Content

A well orchestrated omnichannel marketing strategy can seem like an unattainable goal, but this Forrester report outlines how companies wanting to step up can overcome the 6 biggest hurdles to the omnichannel approach. Morag Cuddeford-Jones explores.
Morag Cuddeford-Jones 10.04.2019

Moving the Production Line Online

Digitization has an increasingly important role to play in the success of manufacturing. From ideation to sourcing, production line and supply chain, software is bringing together people and process in a transparent, efficient digital network.
Lucy Campbell-Woodward 28.03.2019

US Shopping Giant Counts its Savings

Learn how a mega US retailer takes on the challenges of retailing in this digital age with the help of censhare technology, saving $275,000 annually by doing so.
Morag Cuddeford-Jones 01.02.2019

Can Machines Deliver True Personalization?

A censhare market insight report presents the views of CX experts from a range of industries on personalization: the good practices, the bad habits, and the effects on customer experience.
- Digital Marketing
- Technology
Caroline Chang 15.01.2019

Window Shopping for Software? Refresh Your Approach for 2019

Finding a replacement or addition to your current martech stack at an exhibition is no easy task, however there are certain tricks to ensure your goals don't get lost in the madness.
Morag Cuddeford-Jones 10.01.2019

Wise Vendor Choices - Key to Successful Content Management

Choice in martech can be a burden. But when in need, studies from experts can help clients cut through the sales talk and tech speak to indentify the vendors that really deliver.
James Kerley 02.01.2019

Getting Your Digital Experience Strategy in Sync

Going digital is all about improving efficiency and making things easier. So, what happens when there’s a disconnect when implementing a digital experience platform?
- Digital Marketing
- Technology
James Kerley 13.12.2018

Digital Experience Tools – Off the Shelf, DIY or Bulk Buy?

Which buying approach should your organization take when purchasing its digital experience solution(s)? We explore the options along with the respective advantages and disadvantages which they bring to their buyer.
- Digital Marketing
- Technology
James Kerley 06.12.2018

How Do You Feed a DXP?

Your digital experience tech will only be as strong as the information you feed it with. James Kerley explores the topic, drawing on the findings of a recent Digital Clarity Report.
- Digital Marketing
- Technology
Morag Cuddeford-Jones 04.12.2018

Next Generation PIM – Delivering Customer Centric Experiences

Gartner's report on the role of next generation product information management (PIM) in supporting the ideal customer experience is certainly worth a read!

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