The need for marketing productivity tools has exploded, but all is not lost! It is possible to whittle down your selection. You can optimise your solutions mix to streamline your marketing operations with these five key steps.
For any technology solution to work, it must be implemented with the employee’s needs at heart. But getting to know what these are takes time and effort. Is it worth it?
The business effects of COVID-19 are far reaching and here to stay. But these challenges can also be an opportunity to accelerate your digital transformation plans to drive efficiency, engage workers, and build a better customer experience.
It's almost a decade since Jaguar Land Rover created its global agency joint venture and it seems it was on to a winning formular - a centralized system and inhouse agency.
With fast moving information, its essential for businesses to be able to lay their hands on the right assets at the right time. Learn how publishers like Hearst UK, Slimming World and Bauer are coping with this challenge.
A well orchestrated omnichannel marketing strategy can seem like an unattainable goal, but this Forrester report outlines how companies wanting to step up can overcome the 6 biggest hurdles to the omnichannel approach. Morag Cuddeford-Jones explores.
Digitization has an increasingly important role to play in the success of manufacturing. From ideation to sourcing, production line and supply chain, software is bringing together people and process in a transparent, efficient digital network.
Learn how a mega US retailer takes on the challenges of retailing in this digital age with the help of censhare technology, saving $275,000 annually by doing so.
A censhare market insight report presents the views of CX experts from a range of industries on personalization: the good practices, the bad habits, and the effects on customer experience.
Finding a replacement or addition to your current martech stack at an exhibition is no easy task, however there are certain tricks to ensure your goals don't get lost in the madness.
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