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Our Thoughts on Smart Content

Morag Cuddeford-Jones 25.04.2019

Orchestrating the Music of Omnichannel Marketing

Don’t forget the ‘who’ in your plan to transform your organization and content marketing efforts to suit the omnichannel needs of your customers.
Ian Truscott 09.10.2018

Inside censhare: Meet Florian from Lösch, Innovating with Universal Smart Content

This week I chat with Florian Lutz, Managing Director of Lösch - a censhare Certified Partner. Florian and I talk about how he and his team use censhare to deliver an optimum digital experience to their clients' customers.
Ian Truscott 02.10.2018

Tuesday 2¢: Who Rules the No-Silo Roost - PIM, DAM, DXP, or WCM?

A centralized content management system makes sense as organizations continue to adapt to this digital age, but who will help us overcome the silos?
Dave Hitchins 29.08.2018

Build It and They Will Come – Is a DXP the Ultimate Personalization Engine?

A Digital Experience Platform (DXP) can help organizations to build trust, and enables sophisticated smart one-to-one marketing. In this day and age, DXP is a necessity to build relationships with your audience.
- Smart Content
- Technology
Ian Truscott 09.08.2018

Inside censhare – Simplifying a Realtime, Multilingual, Omnichannel Content Strategy with censhare India

Yet again for this week's Inside censhare, we actually go outside, and this time we are all the way in India where censhare India hosted an event with Paul Writer to discuss the content market in this region.
Douglas Eldridge 25.05.2018

Key Takeaways from Creative Operations Exchange West, 2018

From creating ROI through storytelling, to the tech stacks which successful creative teams are using, there was plenty to take away from Creative Operations Exchange West 2018.
- Smart Content
- Technology
Ian Truscott 24.04.2018

Forrester Research: You Can’t Win Smart Clients with Dumb Content

It was my pleasure to spend an hour chatting to Rusty Warner, Principal Analyst at Forrester Research recently, as he shared his philosophy with us, “You can’t win smart clients with dumb content”, in this webinar.
Douglas Eldridge 09.04.2018

The Power of Content and a Lesson From Icarus

Content is the theme of this week’s martech roundup, but isn’t it really the theme of our careers? If you’re a marketer, you’re producing and disseminating content, and if not, then you’re consuming content and hopefully, this content is relevant and necessary.
Ian Truscott 09.04.2018

Join us for our Next Webinar: You Can't Win Smart Customers with Dumb Content

I am looking forward to hooking up with Rusty Warner from Forrester to chat about how You Can't Win Smart Customers With Dumb Content, in our latest webinar.
- Content Management
- Smart Content
Ian Truscott 27.03.2018

I Don’t Give a Crapronym, You Still Have to Tidy Your Content

There is always a good reason why we as marketers focus on the front end, but what about the fact that we have a marketing automation system full of assets such as “New image 3.jpg” and can never bloody find anything?

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