Twenty years in retail and services marketing have not dulled wordsmith Charlie Hobson's enthusiasm for the sector, although she is becoming increasingly intolerant of a grocers' apostrophe. In trying times like these she finds a refreshing G'n'T is often the answer, properly punctuated of course.
How three winners in publishing are staying ahead of the pack, choosing to see things differently, getting a grip on their assets, rationalizing, and figuring out where and how they can work more effectively.
With fast moving information, its essential for businesses to be able to lay their hands on the right assets at the right time. Learn how publishers like Hearst UK, Slimming World and Bauer are coping with this challenge.
According to Ted Rubin, leading social marketing strategist and co-founder of Prevailing Path, some major brands will bite the dust over the next ten years if their tactics don’t get on the right side of the consumer.