Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
Without process, brand guidelines are breached, messages become muddled, efforts are duplicated, and campaigns collide. We share our top tops for effective brand asset management, putting process at its heart.
The placement of product information can be the difference between clinching a sale and turning a potential customer off for good. We explore how PIM supports this and many more critical moments in the customer journey.
Consistent and effective brand management at scale can be a daunting task, but with the right technology at hand, it is not only possible to manage, but to improve and develop for the optimal customer experience.