Too Many Cakes for Egmont Publishing

Discover how the Danish multimedia company, Egmont, is keeping print alive and relevant in a digital world - with a little help from censhare.

  3. chevron left iconToo Many Cakes for Egmont Publishing
lucy_campbell_woodward.jpeg
Lucy Campbell-WoodwardOctober 29, 2019
  • Digital Asset Management
  • Digital Marketing

You might think there is no such thing as having too much cake, but for Egmont Publishing, discovering it had 188 images of the same strawberry cake lurking in its photo album (sadly, not real strawberries) – well, frankly, that took the cake.

This was just one discovery during a period of reflection and reorganization that took Egmont Publishing from a mildly chaotic magazine print room to a scene of efficient serenity, via censhare.

In this exclusive customer success story, discover how this Danish multimedia company is keeping print alive and relevant in a digital world by:

  • Pre templating and cutting deadline panic, meaning no more midnight oil on press day
  • Automating standard material to allow creative teams the time and space to really express themselves across the rest of the publication
  • Making content more accessible, allowing editors and their teams to access a full library of assets to give publications rich and varied content

There some real insight into exactly how Egmont achieved these milestones and more, in this customer success story, exploring how the publisher gained control of its assets and deadlines, leading to the reinvigoration of its magazines through increased efficiency and more time for creativity and reflection.

lucy_campbell_woodward.jpeg
Lucy Campbell-Woodward
Lucy is Head of Marketing for censhare, and leads the global team in the aligned planning and implementation of censhare's marekting strategy. Having joined the team in 2017, Lucy has played a pivotal role in the censhare Marketing team for a good few years now, and stepped up into a leadership role in 2022.

Want to learn more?

  1. FutureProofingYourDAM_Header.png

    Future-proofing your DAM selection

    map marker iconEvent location
    Online
  2. image-brand-2.png

    Master your content

    censhare relaunches the brand to reflect its content leadership in the MarTech landscape.

  1. lg-content-66-16-9 (1).jpg
    |
    Monica Mahon

    6 ways Product Information Management (PIM) transforms manufacturing

    As a manufacturer, you are juggling a lot. From raw materials to finished product, you need to keep control of every element – where it’s from, what it’s made of, what it does and what else it needs to work best.