Too Many Cakes for Egmont Publishing

Discover how the Danish multimedia company, Egmont, is keeping print alive and relevant in a digital world - with a little help from censhare.

  1. chevron left iconToo Many Cakes for Egmont Publishing
Lucy Campbell-WoodwardOctober 29, 2019
  • Digital Asset Management
  • Digital Marketing

You might think there is no such thing as having too much cake, but for Egmont Publishing, discovering it had 188 images of the same strawberry cake lurking in its photo album (sadly, not real strawberries) – well, frankly, that took the cake.

This was just one discovery during a period of reflection and reorganization that took Egmont Publishing from a mildly chaotic magazine print room to a scene of efficient serenity, via censhare.

In this exclusive customer success story, discover how this Danish multimedia company is keeping print alive and relevant in a digital world by:

  • Pre templating and cutting deadline panic, meaning no more midnight oil on press day
  • Automating standard material to allow creative teams the time and space to really express themselves across the rest of the publication
  • Making content more accessible, allowing editors and their teams to access a full library of assets to give publications rich and varied content

There some real insight into exactly how Egmont achieved these milestones and more, in this customer success story, exploring how the publisher gained control of its assets and deadlines, leading to the reinvigoration of its magazines through increased efficiency and more time for creativity and reflection.

Lucy Campbell-Woodward
Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

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