Without process, brand guidelines are breached, messages become muddled, efforts are duplicated, and campaigns collide. We share our top tops for effective brand asset management, putting process at its heart.
The placement of product information can be the difference between clinching a sale and turning a potential customer off for good. We explore how PIM supports this and many more critical moments in the customer journey.
The need for marketing productivity tools has exploded, but all is not lost! It is possible to whittle down your selection. You can optimise your solutions mix to streamline your marketing operations with these five key steps.
Consistent and effective brand management at scale can be a daunting task, but with the right technology at hand, it is not only possible to manage, but to improve and develop for the optimal customer experience.
There's no recipe for becoming a high performing, leading brand. But research into the habits of businesses using an integrated content management approach shows that it is in fact part of the winning formula for many organizations, especially in times of crisis.