How DAM Helps You Nail Your Content Strategy
Once you’ve decided on the DAM platform that will meet your needs, it’s time to implement your content strategy.
At this point, you’re likely to have completed an RFP process, scoped your initial project roadmap, and have the relevant DAM users set up within the system. Your DAM vendor’s onboarding team should now be ready to help everyone get acquainted with the system through documentation, videos, and training calls. Ideally, you’ll also have a dedicated project manager whose job is to ensure your solution be delivered on time, with high quality, and within budget.
To help you further master your DAM system, we recommend having 2 - 4 champions of the system that can help pioneer and introduce future users with ease. One common roadblock is that some silo-based habits may need to be broken – such as sending updated digital assets via email or by direct message. In order to get the most out of your DAM, you’ll want to encourage users to upload and collaborate through your central system. This may be rocky at first, but the rewards of a fully implemented and adopted content hub are well worth it.
For more tips, check out our post on
How to Deliver on Your Software Implementation