Publisher Gets A Healthy Boost

This healthcare publisher needed a single, accessible source of truth for its content. It also wanted to streamline its publishing workflows and simplify rights management in order to save the company time and money.

Initially implemented as a DAM system to store, manage, and make accessible the company’s artwork, censhare was then adopted as the organization’s workflow management system before it was decided to integrate it with F.A. Davis’ Klopotek ERP system. Now, censhare is home to nearly 100 projects and the same number of users, and holds more than 100,000 images, up from 20,000 just two years ago.

F.A. Davis is in the process of training more external
vendors to use censhare via widgets that their team has developed. Soon, to meet federally mandated accessibility requirements, all images will need alt-text, and vendors will be adding that to existing images beginning in late 2018. “censhare will allow us to make every one of our titles more accessible after this year,” says Cindy Breuninger, Director of Content Solutions at F.A. Davis. “We’re excited about what the future has in store.”

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.