Better Magazines At Lower Cost

Egmont is keeping its magazine brands as strong as possible for as long as possible as it diversifies into new services for its core audiences.

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The world of media has changed dramatically. Egmont has grown and diversified to include hundreds of subsidiaries and joint ventures across the world, covering print publishing, TV, film, ecommerce, digital marketing, and gaming.

With print revenues declining, the company is using censhare to keep its magazines as profitable as possible for as long as possible, and making strategic acquisitions that will still be relevant to its established magazine audiences.

Our magazines look more inspiring than ever. Over time, the quality has significantly increased.

Marianne GramPublishing Director, Egmont

Business Results


of layout work automated


of all content reused


more frequent visual refreshes for magazines


minutes a day saved per employee


freelance writers working directly in the system

Egmont is saving money by reusing content across its brands and countries, hitting targets of 10% reuse per issue thanks to a censhare digital asset management system . Content production and associated processes have undergone automation and streamline, including the pre templating of 70% of magazine pages, freeing its employees from time consuming, deadline driven activities and significantly increasing the quality of their output and consequently, the quality of the end product.

When you go into the office now, you never see anyone staying late or rushing about. And they produce the same amount of work as before.

Marianne GramPublishing Director, Egmont

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Egmont

Egmont is a leading media group in the Nordic region with activities in 30 countries and 6,600 employees, producing high quality content and digital innovation. The media group is responsible for Nordisk Film and TV 2 in Norway, book publishing and Egmont Publishing, and are part owners of other joint venture businesses.

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Vognmagergade 11
1148 Copenhagen / Denmark

censhare for Publishing and Media

censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.

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