Egmont is keeping its magazine brands as strong as possible for as long as possible as it diversifies into new services for its core audiences.
70%
of layout work automated
10%
of all content reused
8x
more frequent visual magazine refreshes
30
minutes a day saved per employee
The world of media has changed dramatically. Egmont has grown and diversified to include hundreds of subsidiaries and joint ventures across the world, covering print publishing, TV, film, ecommerce, digital marketing, and gaming.
With print revenues declining, the company is using Censhare to keep its magazines as profitable as possible for as long as possible, and making strategic acquisitions that will still be relevant to its established magazine audiences.
Our magazines look more inspiring than ever. Over time, the quality has significantly increased.
Publishing Director, Egmont
Egmont is saving money by reusing content across its brands and countries, hitting targets of 10% reuse per issue thanks to a Censhare digital asset management system. Content production and associated processes have undergone automation and streamline, including the pre templating of 70% of magazine pages, freeing its employees from time consuming, deadline driven activities and significantly increasing the quality of their output and consequently, the quality of the end product.
When you go into the office now, you never see anyone staying late or rushing about. And they produce the same amount of work as before.
Publishing Director, Egmont
Egmont is a leading media group in the Nordic region with activities in 30 countries and 6,600 employees, producing high quality content and digital innovation. The media group is responsible for Nordisk Film and TV 2 in Norway, book publishing and Egmont Publishing, and are part owners of other joint venture businesses.
Censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.
CMOs today face immense pressure to deliver hyper-personalized customer experiences at scale while maintaining brand consistency across a rapidly expanding universe of channels and technologies.
DAM LA 2025 was a mosaic of innovation, collaboration, and forward-thinking discussions. Here’s a recap of the highlights and why the Entirely launch was a game-changer for the future of Martech.
The right digital asset management system, or DAM, for your company provides an instant power-up to your martech stack.
