Irish Tourist Boards Embark on Joint Digital Asset Management Journey

Attracting tourists is a global endeavor, with demand for content coming from organizations of all sizes, for a variety media outlets, and for audiences from all corners of the globe.

At the center of the effort promoting the island of Ireland sit three public agencies – Tourism Ireland, Fáilte Ireland, and Tourism Northern Ireland. These tourist boards depend on their access to a vast array of digital content in order to provide essential support for its tourism industry, and mid-2020 saw the deployment of the censhare Digital Asset Management (DAM) system to improve productivity and save costs across all three boards.

This is the first DAM of its kind to be deployed for use by all three agencies and is helping to enhance interagency collaboration. Significant steps have also been made in efficiency, with one of the most important new capabilities for this being the management of video assets. The previous process of formatting and uploading video files to the DAM on an individual basis has now been transformed into the single step of uploading only one high resolution file to the censhare DAM, which is then automatically transformed into all required formats.

In addition, with all content now being held on the censhare platform with controlled user access, processes have been substantially sped up. The time is takes for teams to get campaigns to the publishing stage is expected for some areas to be reduced by as much as 50%.

Hear directly from Patrick Lennon at the ecosphere days digital 2021, explaining how the censhare DAM system improved productivity and saved costs across all three Irish tourist boards, as well as what further projects are planned for the boards’ future DAM success.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.