Watch Success Story
Patrick Lennon, Content Coordinator at Tourism Ireland gives us the inside scoop on the journey they took in implementing a joint DAM among three tourist boards, in this presentation at censhare ecosphere days digital 2021.
This is the first DAM of its kind to be deployed for use by all three agencies and is helping to enhance interagency collaboration. Significant steps have also been made in efficiency, with one of the most important new capabilities for this being the management of video assets. The previous process of formatting and uploading video files to the DAM on an individual basis has now been transformed into the single step of uploading only one high resolution file to the censhare DAM, which is then automatically transformed into all required formats.
In addition, with all content now being held on the censhare platform
with controlled user access, processes have been substantially sped up. The time is takes for teams to get campaigns to the publishing stage is expected for some areas to be reduced by as much as 50%.
Each tourist board deems the project successful. The go-live and transition phases have worked very smoothly.
censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
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