To learn from the best, Wirtschaftswoche and Akademie Deutscher Weltmarktführer invited end of January 2016 selected decision-makers to the Gipfeltreffen der Weltmarktführer in Schwäbisch Hall, Germany.
Among the speakers was next to Prof. Claus Hipp and Prof. Dr. Miriam Meckel also censhare CEO Dieter Reichert. His innovation lecture with the provocative title Software gains consciousness - people lose it? (keynote in German) touched key issues of future business strategies and made for animated discussions afterwards. Agreement among the economic experts was that new technologies are changing marketing and corporate communications fundamentally.