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Wolfgang Erlebach, Managing Director, Premedia, and Thomas Saliger, Head of Marketing, XXXLutz (Photo: Rene Horak)

censhare Wins XXXLutz As New Customer

Universal Content Management platform provider, censhare, wins furniture and furnishings chain, XXXLutz, as a new customer.

As reported by online business publication , the censhare platform was chosen by XXXLutz following two years of analysis and consultation, and extensive comparison against other potential software vendors by IT service provider Premedia, a long standing partner of XXXLutz and its sub brands Möbelix and Mömax.

censhare’s Universal Content Management platform will help XXXLutz to create a Marketing Content Hub, the aim of which is to optimize digital processes across the company and its sub brands by providing a central hub for the creation and distribution of all marketing communications content, be it for print, web, or social, and enabling the delivery of high quality personalization based on customer interaction.

We want our marketing to become even more personalized and automated in the future, at every touchpoint along the customer journey. With our pool over 8 million assets, this can only be data driven and supported by an IT solution which is tailored to our needs.

- Thomas Saliger, Head of Marketing for XXXLutz

The hub will bring together all marketing related teams, including external parties such as agencies, photographers, and translators, in an environment where individual actions are viewable and trackable, therefore supporting close collaboration and transparent, accountable creative processes.

With its headquarters in Wels, Austria, 48 branches throughout Germany, and 280 locations across Europe, XXXLutz is an impressive addition to censhare’s customer roster. As a certified censhare partner, the Austrian IT service provider Premedia will be responsible for the continual conception and implementation of the project every step of the way.

censhare is a content and marketing platform that helps customers pursue their digital transformation and omnichannel strategies, and forms part of the DuMont’s Marketing Technology business unit. Click here to learn more.