censhare Welcomes Alexander Röthinger as CTO
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censhare Welcomes Alexander Röthinger as CTO

Experienced B2B tech leader to lead censhare’s Product, Development and IT teams from April 2021.


Universal Content Management Provider censhare welcomes Alexander Röthinger as new CTO from April 1, 2021. The proficient tech leader will be responsible for further shaping and driving censhare’s Universal Content Management platform by leading its Product, Development, and IT teams.

After an intensive search, Alexander Röthinger joins censhare to succeed co-founder Walter Bauer, who is stepping out of operational business after an exciting and successful 20 years during which he laid the foundation for the sustainable further development of the censhare product.

Despite the global pandemic, 2020 saw a continued growth for the company, with client wins such as Bega, Bygger'n, European Parliament, Reitan Convenience, Volvo Cars and UBS. 2021 started off very positively, indicating further strong growth.

“The race is on for businesses to transform into a digital enterprise. For this they need to centralize and manage their content quickly, effectively, and in a secure manner. This is what their customers demand from them today. With censhare, we offer the proven tools and processes, as well as the integrable technology to do so immediately. With Alexander, we are very happy to have found the perfect technical and business leader to bring our offering to the next level and to even more customers across the globe”, says Esther Donatz, CEO of censhare.

Alexander Röthinger will lead the next steps to further expand the global market position in the content management space, supporting organizations with a solid base from which they can deliver against, exceed, and even preempt customer expectation in the digital experience arena. He brings with him 25 years of experience in leading roles for fast growing B2B tech companies, with a strong technical background and focus on customer-centric product development.

In censhare, I have found a mature and state-of-the-art software in a market with enormous growth potential. censhare is already extremely successful and one of the growth drivers at DuMont Marketing Technology. I am thrilled to lead my skilled and experienced teams to now push the next boundaries with our offering.

Alexander Röthinger, CTO, censhare GmbH

Before joining censhare, Alexander founded his own software company while studying computer sciences. He then moved on to a major B2B marketplace for IT procurement where he managed development and data processing units across Europe. Over the past 14 years, Alexander was CTO and Board Member at affilinet, one of Europe’s leading performance marketing networks. During this time, he was also CTO and Board Member at Sedo, a domain-trading and monetization marketplace.

About censhare

Our pioneering, universal content management platform lets you connect with your audiences on any channel, in any language, locally or globally. Clients like Allianz, Dyson, Christie’s, Hearst, Lufthansa and many more have already discovered new freedom to create and deliver consistent quality content with exceptional efficiency. Our customer and project portfolio covers almost all industries and company sizes. censhare is owned by DuMont Marketing Technology, has more than 250 employees worldwide, and operates from locations in Germany, Switzerland, UK, Sweden, USA, the Netherlands and India.

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