Digital has made the world smaller. Multiple online channels mean we can communicate in more ways, with more people and in more time zones than ever. This offers a huge scope for the modern marketer, but also brings with it two unique challenges – personalized marketing and localization.
The customization of your content and assets to reflect the right audience is not only important but also expected, and the businesses without the ability to do this are being are left behind.
The New Age of Communications is a censhare whitepaper exploring the challenges of localization and personalization, as well providing advice on how to overcome them.
How to win the customer with personalized content
How to tailor content to the requirements of multiple territories
How to overcome the inherent complexity that comes from customization
How an integrated approach to marketing overcomes these challenges
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.