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Our Thoughts on Product Information Management

Morag Cuddeford-Jones 17.12.2019

Success with Single Source Communication

Providing your retail partners with accurate marketing information in a timely manner across various touchpoints, regions and materials, is no easy task and was faced by Vitra.
- Content Management
- Product Information Management
Lucy Campbell-Woodward 11.12.2019

Simplify, Streamline & Save: Communications Under Control

For marketers, managing communications across the wide range of possible channels while keeping some kind of brand consistency and building an effective customer journey can be a challenging task.
- Content Management
- Product Information Management
Morag Cuddeford-Jones 30.10.2019

Keeping Print on Point in the Dynamic Grocery Market

The grocery sector presents a serious juggling act for its content managers - being able to integrate an ever shifting information reserve across all media, accurately and effectively.
censhare Editorial Team 22.10.2019

REWE: Streamlined, Accurate and Effective Ad Production

REWE has seen increased efficiency, accuracy and effectiveness, thanks to the centralization and streaming of ad production creation. We explore how in this customer success story.
- Content Marketing
- Product Information Management
Morag Cuddeford-Jones 24.07.2019

Managing Hearst’s Triple Threat

Hearst faces a triple threat – protect its brand, find profit in the high growth (but often free) digital space, and minimize the impact from print decline, read how they manage all that with the help of censhare.
Morag Cuddeford-Jones 16.07.2019

PIM: Let the System Take the Strain

Morag explores the world of complex product data management for some of the world's major consumer goods brand by the experts at Kwikee, a SGSco company, including how they are looking to tackle the newer challenges for PIM posed by voice technology in the market.
- Product Information Management
Lucy Campbell-Woodward 09.05.2019

Centralizing Content For Top Drawer Communication

Theresa Regli, digital asset management expert and industry analyst, argues for the combined content powerhouse of digital asset management (DAM) and product information management systems (PIM) to help untangle the mess.
Morag Cuddeford-Jones 07.05.2019

How Vitra Conquered Communication

Swiss furniture retailer, Vitra, met its marketing and communications challenges head on and succeeded in cutting costs, driving efficiency, and delivering consistent communications.
- Content Management
- Product Information Management
Lucy Campbell-Woodward 30.04.2019

The 20 Minute Weekend, Created by Kwikee

The fruits of effective product information management have never tasted so sweet! I take a quick look at the inspiring benefits of efficient data management through a future proof platform - brought to you by Kwikee!
- Digital Asset Management
- Product Information Management
Morag Cuddeford-Jones 23.04.2019

Building An Organization Fit For Omnichannel Content

Is your company ready for the omnichannel contact strategy it wants to develop? Morag Cuddeford Jones takes a look at the Forrester Research report, which says your company might not be there yet and shows how you can change that.

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