The placement of product information can be the difference between clinching a sale and turning a potential customer off for good. We explore how PIM supports this and many more critical moments in the customer journey.
When a company enters a period of rapid growth, organizational complexity increases. But leading Swiss technology group, Leister, has easily achieved contextualized data exchange despite such growth, with censhare PIM.
For any technology solution to work, it must be implemented with the employee’s needs at heart. But getting to know what these are takes time and effort. Is it worth it?
Times are hard and it is not certain when they will become easier. But issues such as employee distribution and shrinking budgets will not disappear quickly. We explore how technologies such as a PIM can help.
The power of storytelling in emotionally engaging consumers is well understood by brands and their marketers, but what about the power of the product itself?
A PIM is a centralized hub of product information, the single source of truth of data essential for any company managing a product inventory. You can watch the censhare PIM in action in an on demand webinar.
Due to a fast paced economy, Integrated Content Management is quickly becoming a business critical discipline. Yet only 37% of companies can boast of actually having a centralized content hub.
The pressure on today's marketers is enormous. So how is it, that some teams are able to handle this so easily? We look at the example of BSH Hausgeräte GmbH, whose Universal Content Management approach has successfully revamped and improved its content management operations.
New products, variants, as well as updates mean that it takes constant care and attention to ensure that the most up to date information is available on all products. Thankfully, the efficiencies created by a PIM solution can be a game changer here.
Netherlands’ most successful cooperative grocery chain PLUS Retail has used censhare’s Universal Content Management system to help perfect their content capabilities and transform their business.
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