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Our Thoughts on Content Marketing

Morag Cuddeford-Jones 27.02.2020

Thinking About Content – Why Automation & AI are Key to Growth

How can companies become large, profitable and efficient and at the same time treat their customers as individuals, provide personalized services, and understand their needs on a granular level?
- Content Management
- Content Marketing
Morag Cuddeford-Jones 26.02.2020

The Efficient Work Environment – An Employee Essential

The causes of work related stress are many and varied, the good news is that the right technology can help to create a more harmonious – and effective – work environment.
- Content Management
- Content Marketing
Lucy Campbell-Woodward 21.02.2020

Boosting Pharma Marketing with Centralized Assets

Whether you’re a consumer or a business, speed is now a measure of success. But organizations need to become both fast and precise in their marketing and communications, if they want to excel.
Lucy Campbell-Woodward 04.02.2020

Solving Content Management Woes with AI and ML

Growth is good. But managing the complexity which comes with it is increasingly beyond the scope of manual effort.
- Content Management
- Content Marketing
Andrea Müller-Beilschmidt 25.11.2019

The Importance of Centralization in Digital Transformation

Customer experience can be key to a brand’s success. It can be the decider, making the difference between whether a brand is remembered or forgotten.
- Content Management
- Content Marketing
censhare Editorial Team 22.10.2019

REWE: Streamlined, Accurate and Effective Ad Production

REWE has seen increased efficiency, accuracy and effectiveness, thanks to the centralization and streaming of ad production creation. We explore how in this customer success story.
- Content Marketing
- Product Information Management
Morag Cuddeford-Jones 11.10.2019

Retailers – Are You Harnessing the Power of Print?

Print is powerful when it comes to retail and today it also has the potential to be as personalized, targeted and diverse as any online campaign, and indeed to play a vital role in that campaign.
censhare Editorial Team 24.09.2019

Effective Print Collateral For Effective Customer Engagement

Print collateral is still a powerful medium in the retail industry when it comes to engaging customers. But producing relevant, timely and personalized material to support sales can be a complex matter, presenting retailers with many challenges.
- Content Marketing
- Digital Asset Management
Morag Cuddeford-Jones 05.09.2019

Investing In A Successful Omnichannel Strategy Takes Time

The business landscape can move and change with some serious speed - but that's no reason not to slow down and invest some time in omnichannel success.
Morag Cuddeford-Jones 29.08.2019

Preventing An Omni-shambles in Omnichannel Marketing

Some companies struggle to define what omnichannel means and to prepare accordingly. But Digital Clarity Group tackles this in its report, explaining the ins and outs as well as how you can get started with your own omnichannel strategy.
- Content Marketing
- Digital Marketing

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