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Our Thoughts on Content Marketing

Andrea Müller-Beilschmidt 25.11.2019

The Importance of Centralization in Digital Transformation

Customer experience can be key to a brand’s success. It can be the decider, making the difference between whether a brand is remembered or forgotten.
- Content Management
- Content Marketing
censhare Editorial Team 22.10.2019

REWE: Streamlined, Accurate and Effective Ad Production

REWE has seen increased efficiency, accuracy and effectiveness, thanks to the centralization and streaming of ad production creation. We explore how in this customer success story.
- Content Marketing
- Product Information Management
Morag Cuddeford-Jones 11.10.2019

Retailers – Are You Harnessing the Power of Print?

Print is powerful when it comes to retail and today it also has the potential to be as personalized, targeted and diverse as any online campaign, and indeed to play a vital role in that campaign.
censhare Editorial Team 24.09.2019

Effective Print Collateral For Effective Customer Engagement

Print collateral is still a powerful medium in the retail industry when it comes to engaging customers. But producing relevant, timely and personalized material to support sales can be a complex matter, presenting retailers with many challenges.
- Content Marketing
- Digital Asset Management
Morag Cuddeford-Jones 05.09.2019

Investing In A Successful Omnichannel Strategy Takes Time

The business landscape can move and change with some serious speed - but that's no reason not to slow down and invest some time in omnichannel success.
Morag Cuddeford-Jones 29.08.2019

Preventing An Omni-shambles in Omnichannel Marketing

Some companies struggle to define what omnichannel means and to prepare accordingly. But Digital Clarity Group tackles this in its report, explaining the ins and outs as well as how you can get started with your own omnichannel strategy.
- Content Marketing
- Digital Marketing
Lucy Campbell-Woodward 18.06.2019

Accelerating Content Productivity – Learning from Jaguar Land Rover

Market leading cost savings, exemplary efficiency gains, and an increase in car sales - impressive achievements for Jaguar Land Rover through digital asset management. We explore how.
censhare Editorial Team 03.05.2019

James Naylor, Slimming World, and Rolling Out censhare

We explore what happened when a passionate member of the censhare community, James Naylor, took censhare with him when he took up a new role as Publishing Systems Manager at Slimming World.
Morag Cuddeford-Jones 25.04.2019

Orchestrating the Music of Omnichannel Marketing

Don’t forget the ‘who’ in your plan to transform your organization and content marketing efforts to suit the omnichannel needs of your customers.
censhare Editorial Team 18.04.2019

Putting The Spark Into Jaguar Land Rover

Interested in how you can best apply digital asset management (DAM) on a global scale for measurable and impressive business results? This webinar explores this in detail, talking to Jerry Melichar from Spark44 in their global use of DAM for Jaguar Land Rover.

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