Charlie Hobson

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Charlie Hobson

Twenty years in retail and services marketing have not dulled wordsmith Charlie Hobson's enthusiasm for the sector, although she is becoming increasingly intolerant of a grocers' apostrophe. In trying times like these she finds a refreshing G'n'T is often the answer, properly punctuated of course.

Charlie Hobson 02.09.2019

Why Finding the Center Works for the Modern Publisher

How three winners in publishing are staying ahead of the pack, choosing to see things differently, getting a grip on their assets, rationalizing, and figuring out where and how they can work more effectively.
- Content Management
- Digital Asset Management
Charlie Hobson 08.08.2019

4 Superpowers to Dominate Digital Publishing

Real life insights and experiences from three publishers whose success in digital publishing depends on first class content delivery and a focus on what the customer wants.
- Content Management
- Digital Asset Management
Charlie Hobson 30.07.2019

Taking Back Control to Publish with Confidence

With fast moving information, its essential for businesses to be able to lay their hands on the right assets at the right time. Learn how publishers like Hearst UK, Slimming World and Bauer are coping with this challenge.
Charlie Hobson 10.10.2018

Stay Off the List of Retail Losers: Ted Rubin Reveals Winning Tactics

According to Ted Rubin, leading social marketing strategist and co-founder of Prevailing Path, some major brands will bite the dust over the next ten years if their tactics don’t get on the right side of the consumer.
- Content Marketing
- Digital Marketing
Charlie Hobson 26.09.2018

Status Update: Ted Rubin On a Mission to Save Retail

Rockstar CMO's resident rock star, Ted Rubin, has got some news for us on how to keep the love in the retailer-consumer relationship alive in this straight talking whitepaper. Enjoy!