Morag Cuddeford-Jones

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Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

Morag Cuddeford-Jones 23 hours ago

PIM: Let the System Take the Strain

Morag explores the world of complex product data management for some of the world's major consumer goods brand by the experts at Kwikee, a SGSco company, including how they are looking to tackle the newer challenges for PIM posed by voice technology in the market.
- Product Information Management
Morag Cuddeford-Jones 13.05.2019

Bauer Media Group – Staying Hot Off The Press

Staying hot in the publishing world is no easy task – but leading media houses are managing it. We share the success story behind Grazia publisher Bauer Media, who is rethinking the ways in which magazines are created.
- Content Management
- Digital Asset Management
Morag Cuddeford-Jones 07.05.2019

How Vitra Conquered Communication

Swiss furniture retailer, Vitra, met its marketing and communications challenges head on and succeeded in cutting costs, driving efficiency, and delivering consistent communications.
- Content Management
- Product Information Management
Morag Cuddeford-Jones 25.04.2019

Orchestrating the Music of Omnichannel Marketing

Don’t forget the ‘who’ in your plan to transform your organization and content marketing efforts to suit the omnichannel needs of your customers.
Morag Cuddeford-Jones 23.04.2019

Building An Organization Fit For Omnichannel Content

Is your company ready for the omnichannel contact strategy it wants to develop? Morag Cuddeford Jones takes a look at the Forrester Research report, which says your company might not be there yet and shows how you can change that.
Morag Cuddeford-Jones 16.04.2019

The Six Levers Of Shifting To Omnichannel Content

A well orchestrated omnichannel marketing strategy can seem like an unattainable goal, but this Forrester report outlines how companies wanting to step up can overcome the 6 biggest hurdles to the omnichannel approach. Morag Cuddeford-Jones explores.