Morag Cuddeford-Jones

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Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

Morag Cuddeford-Jones 5 days ago

Stronger Processes for Stronger Returns - Publishing at Hearst UK

These are challenging times for publishing. but it's far from being over - read what positive steps publisher Hearst UK took to seek out new audiences and broaden their offerings
- Content Management
- Digital Asset Management
Morag Cuddeford-Jones 05.09.2019

Investing In A Successful Omnichannel Strategy Takes Time

The business landscape can move and change with some serious speed - but that's no reason not to slow down and invest some time in omnichannel success.
Morag Cuddeford-Jones 29.08.2019

Preventing An Omni-shambles in Omnichannel Marketing

Some companies struggle to define what omnichannel means and to prepare accordingly. But Digital Clarity Group tackles this in its report, explaining the ins and outs as well as how you can get started with your own omnichannel strategy.
- Content Marketing
- Digital Marketing
Morag Cuddeford-Jones 24.07.2019

Managing Hearst’s Triple Threat

Hearst faces a triple threat – protect its brand, find profit in the high growth (but often free) digital space, and minimize the impact from print decline, read how they manage all that with the help of censhare.
Morag Cuddeford-Jones 16.07.2019

PIM: Let the System Take the Strain

Morag explores the world of complex product data management for some of the world's major consumer goods brand by the experts at Kwikee, a SGSco company, including how they are looking to tackle the newer challenges for PIM posed by voice technology in the market.
- Product Information Management
Morag Cuddeford-Jones 13.05.2019

Bauer Media Group – Staying Hot Off The Press

Staying hot in the publishing world is no easy task – but leading media houses are managing it. We share the success story behind Grazia publisher Bauer Media, who is rethinking the ways in which magazines are created.
- Content Management
- Digital Asset Management