Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

Morag Cuddeford-Jones 1 day ago

Business Survival with Digital Asset Management, 2021+

The defining characteristics of a DAM brought many companies through 2020 with minimal disruption. We explore why, and how the same aspects will also stand them in good stead for the future.
- Digital Asset Management
Morag Cuddeford-Jones 2 days ago

Putting Process at the Heart of Brand Management

Without process, brand guidelines are breached, messages become muddled, efforts are duplicated, and campaigns collide. We share our top tops for effective brand asset management, putting process at its heart.
- Content Management
- Digital Asset Management
Morag Cuddeford-Jones 3 days ago

Why Product Information Management Software Matters More Than You Think

The placement of product information can be the difference between clinching a sale and turning a potential customer off for good. We explore how PIM supports this and many more critical moments in the customer journey.
- Product Information Management
Morag Cuddeford-Jones 9 days ago

10 Simple Tips For Effective Brand Management

Consistent and effective brand management at scale can be a daunting task, but with the right technology at hand, it is not only possible to manage, but to improve and develop for the optimal customer experience.
- Digital Marketing
Morag Cuddeford-Jones 15.12.2020

Keeping Growth Under Control With PIM

When a company enters a period of rapid growth, organizational complexity increases. But leading Swiss technology group, Leister, has easily achieved contextualized data exchange despite such growth, with censhare PIM.
- Product Information Management
Morag Cuddeford-Jones 16.11.2020

The Why and the How of the Digital Business Imperative

The business effects of COVID-19 are far reaching and here to stay. But these challenges can also be an opportunity to accelerate your digital transformation plans to drive efficiency, engage workers, and build a better customer experience.
- Digital Marketing
- Technology

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