Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

Morag Cuddeford-Jones 31.03.2021

Business Transformation for Post-COVID Relevancy

The pandemic revealed opportunity for change. Businesses needed to adapt and remote working revealed just how unfit for purpose some collaborative processes and technologies were.
- Digital Marketing
Morag Cuddeford-Jones 03.03.2021

Want to Unlock that Competitive Advantage? Master Your Content Management

Efficient and effective content, information and digital asset management is a vital support to businesses wanting to stay ahead of the competition and ensure they meet consumer expectations.
Morag Cuddeford-Jones 15.02.2021

Headless CMS – The Benefits of Losing Your Head

Omnichannel marketing demands flexibility and a headless CMS can provide it, both in terms of future capabilities and the need for enhanced collaboration.
- Content Management
- Digital Marketing
Morag Cuddeford-Jones 08.02.2021

Controlling The Product Content Explosion

Maintaining control over a complex range of product data is key to enhancing customer experience to create the joy which gives weight to your brand.
- Product Information Management
Morag Cuddeford-Jones 20.01.2021

Business Survival with Digital Asset Management, 2021+

The defining characteristics of a DAM brought many companies through 2020 with minimal disruption. We explore why, and how the same aspects will also stand them in good stead for the future.
- Digital Asset Management
Morag Cuddeford-Jones 19.01.2021

Putting Process at the Heart of Brand Management

Without process, brand guidelines are breached, messages become muddled, efforts are duplicated, and campaigns collide. We share our top tops for effective brand asset management, putting process at its heart.
- Content Management
- Digital Asset Management

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