Morag Cuddeford-Jones

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Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

Morag Cuddeford-Jones 30.10.2019

Keeping Print on Point in the Dynamic Grocery Market

The grocery sector presents a serious juggling act for its content managers - being able to integrate an ever shifting information reserve across all media, accurately and effectively.
Morag Cuddeford-Jones 11.10.2019

Retailers – Are You Harnessing the Power of Print?

Print is powerful when it comes to retail and today it also has the potential to be as personalized, targeted and diverse as any online campaign, and indeed to play a vital role in that campaign.
Morag Cuddeford-Jones 27.09.2019

Answering the DAM Questions You Didn’t Even Know to Ask

Choosing a digital asset management solution (DAM) is not straightforward and it's rare to find a single resource which evaluates the marketplace from the right perspective. But this vendor selection matrix seems to have got it right...
- Digital Asset Management
- Digital Marketing
Morag Cuddeford-Jones 19.09.2019

Making The Right DAM Choice With The Right Vendor

The vendor selection matrix from Research in Action considers and ranks the top 20 global DAM vendors, making it an important resource for those looking to invest in a DAM system.
- Digital Asset Management
- Digital Marketing
Morag Cuddeford-Jones 12.09.2019

Stronger Processes for Stronger Returns - Publishing at Hearst UK

These are challenging times for publishing. but it's far from being over - read what positive steps publisher Hearst UK took to seek out new audiences and broaden their offerings
- Content Management
- Digital Asset Management
Morag Cuddeford-Jones 05.09.2019

Investing In A Successful Omnichannel Strategy Takes Time

The business landscape can move and change with some serious speed - but that's no reason not to slow down and invest some time in omnichannel success.