Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

Morag Cuddeford-Jones 29.09.2021

The Philadelphia Orchestra & DAM, In Perfect Harmony

The Philadelphia Orchestra is unlike any of censhare’s typical DAM customers. Roberta Gorin-Paracka, Digital Asset Manager and censhare's Josh Van Dyk tell us why.
- Content Management
- Digital Asset Management
Morag Cuddeford-Jones 23.08.2021

Simplicity Through Complex Product Information Management

Learn how ESA implemented a detailed planning and project management approach so the company was able to enter a new era of centralized, efficient asset management.
- Digital Asset Management
- Product Information Management
Morag Cuddeford-Jones 26.07.2021

MarTech: Making a DAM Good Decision

As companies evolve to interact with customers not just digitally, but in an omnichannel manner using multiple channels at once, their content and its management become vastly more complex.
- Digital Asset Management
Morag Cuddeford-Jones 30.06.2021

A Streamlined Look for Content Management

Thousands of stories and even more images – Slimming World needed to organize, and make a mass of information accessible across the company. Learn how it moved into a truly efficient, cross-functional multichannel asset management organization.
- Digital Asset Management
Morag Cuddeford-Jones 28.06.2021

Marketing Change for Transformation

A great deal of time, energy, and money goes into building a company’s tech stack – but with a changing retail landscape and evolving customer demands, some tech is either no longer fit for purpose or doesn’t integrate well with newer systems.
- Digital Asset Management
Morag Cuddeford-Jones 31.05.2021

Achieving Sustainable Growth with Agile PIM

Sustainable growth is the ultimate goal, but is your business adequately equipped with the technology to support it?
- Product Information Management

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