Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
Without process, brand guidelines are breached, messages become muddled, efforts are duplicated, and campaigns collide. We share our top tops for effective brand asset management, putting process at its heart.
The placement of product information can be the difference between clinching a sale and turning a potential customer off for good. We explore how PIM supports this and many more critical moments in the customer journey.
Consistent and effective brand management at scale can be a daunting task, but with the right technology at hand, it is not only possible to manage, but to improve and develop for the optimal customer experience.
When a company enters a period of rapid growth, organizational complexity increases. But leading Swiss technology group, Leister, has easily achieved contextualized data exchange despite such growth, with censhare PIM.
The business effects of COVID-19 are far reaching and here to stay. But these challenges can also be an opportunity to accelerate your digital transformation plans to drive efficiency, engage workers, and build a better customer experience.