Morag Cuddeford-Jones

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Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

Morag Cuddeford-Jones 7 days ago

Solving the Content Problem

Read how Bauer Media implemented censhare's centralized asset and content management system to manage more than 600 print, digital, TV and radio brands across 17 countries, keep pace with competitors and operate as efficiently as possible.
- Content Management
- Digital Asset Management
Morag Cuddeford-Jones 17.12.2019

Success with Single Source Communication

Providing your retail partners with accurate marketing information in a timely manner across various touchpoints, regions and materials, is no easy task and was faced by Vitra.
- Content Management
- Product Information Management
Morag Cuddeford-Jones 30.10.2019

Keeping Print on Point in the Dynamic Grocery Market

The grocery sector presents a serious juggling act for its content managers - being able to integrate an ever shifting information reserve across all media, accurately and effectively.
Morag Cuddeford-Jones 11.10.2019

Retailers – Are You Harnessing the Power of Print?

Print is powerful when it comes to retail and today it also has the potential to be as personalized, targeted and diverse as any online campaign, and indeed to play a vital role in that campaign.
Morag Cuddeford-Jones 27.09.2019

Answering the DAM Questions You Didn’t Even Know to Ask

Choosing a digital asset management solution (DAM) is not straightforward and it's rare to find a single resource which evaluates the marketplace from the right perspective. But this vendor selection matrix seems to have got it right...
- Digital Asset Management
- Digital Marketing
Morag Cuddeford-Jones 19.09.2019

Making The Right DAM Choice With The Right Vendor

The vendor selection matrix from Research in Action considers and ranks the top 20 global DAM vendors, making it an important resource for those looking to invest in a DAM system.
- Digital Asset Management
- Digital Marketing