Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
Efficient and effective content, information and digital asset management is a vital support to businesses wanting to stay ahead of the competition and ensure they meet consumer expectations.
Omnichannel marketing demands flexibility and a headless CMS can provide it, both in terms of future capabilities and the need for enhanced collaboration.
The defining characteristics of a DAM brought many companies through 2020 with minimal disruption. We explore why, and how the same aspects will also stand them in good stead for the future.
Without process, brand guidelines are breached, messages become muddled, efforts are duplicated, and campaigns collide. We share our top tops for effective brand asset management, putting process at its heart.
The placement of product information can be the difference between clinching a sale and turning a potential customer off for good. We explore how PIM supports this and many more critical moments in the customer journey.
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