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Less is More When it Comes to Retail Success
Not many companies encourage their staff to do less, but this established US department store discovered a huge leap in productivity when it did just that – with a little help from censhare, of course.
Lucy Campbell-WoodwardOctober 25, 2019
- Digital Asset Management
- Digital Marketing
There can’t be many companies actively encouraging their staff to do less, but this established US department store discovered a huge leap in productivity when it did just that – with a little help from censhare, of course.
After 90 years of retail success, the retailer had grown to more than 1,100 department stores across 49 states with over 140,000 staff serving 56% of all American households each year. But despite such established success and annual revenues of around $19 billion, this retailer wanted to ensure it stayed competitive. In 2013, it implemented a program of process automation and personalization to improve efficiency and drive effectiveness.
By integrating censhare Digital Asset Management (DAM) into that program, the retailer managed to cut costs, improve employee satisfaction and speed up asset production. Unfortunately we cannot share with you the name of this censhare customer, but we can tell you how it achieved these successes, by:
- Solidifying, standardizing and streamlining workflows for hundreds of employees
- Dramatically reducing the number of changes needed on the day of print - by 95% to be precise
- Automating email production, sending hundreds of possible combinations with far deeper personalization to 30 million inboxes, daily, with a 50% shorter production time
And the best result of all? Staff feel more empowered, more in control and more effective than ever before. The retailer is also enjoying a much smoother, more cost efficient production process and goes so far as to call its digital asset management system “a business person’s best friend”.
Find out whether the censhare DAM solution, could become your best friend too, get more insights and inspiration from the customer success story here.
Lucy Campbell-Woodward
Lucy is Head of Marketing for censhare, and leads the global team in the aligned planning and implementation of censhare's marekting strategy. Having joined the team in 2017, Lucy has played a pivotal role in the censhare Marketing team for a good few years now, and stepped up into a leadership role in 2022.
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