{"sharebuttons-enabled":true,"bookmarkable":true,"comments":"moderated","name":"ORIGINAL Article Corporate Website - Retail","include-in-toc":true,"id":45602,"event":{"decorator":{"factory":"cs.i18n","fields":"eventType,eventLocation"}},"seo":{"decorator":{"factory":"cs.i18n","fields":"description,title"},"description":{"de":"Mit censhare verwalten Handelsunternehmen Fotos, Videos und Grafiken an einer zentralen Stelle, um schnell Marketingkampagnen für den Einzelhandel aufbauen zu können.","en":"With censhare, retailers centrally manage photos, videos and graphics to build retail marketing campaigns rapidly."},"title":{"de":"Marketingplattform für den Handel | Assets & Workflows verwalten","en":"Retail Marketing Platform | Managing Retail Assets & Workflows"}},"content":{"decorator":{"factory":"cs.Xml2Json","fields":"title,subtitle,richText"},"assetId":45603,"subtitle":"<subtitle xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","name":"Main content - EN D","language":"en","title":"<title xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","richText":"<text xmlns:xlink=\"http://www.w3.org/1999/xlink\"><section name=\"keyvisual-video-shared\" Group-No=\"\"><image-box border=\"false\" zoom=\"false\" align=\"left\" follow=\"follow\" target=\"self\"><image aspect-ratio=\"16-9\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/110271\"/><\/image-box><group><subheadline-1 table-of-contents-exclude=\"false\">Retailers Boost Marketing Efficiency<\/subheadline-1><paragraph>Centrally manage photos, videos and graphics to build retail marketing campaigns rapidly.<\/paragraph><call-to-action style=\"style-1\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"censhare Contact Us\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/45495\" target=\"self\"><label>Get in Touch<\/label><\/call-to-action><\/group><\/section>\n\n\n\n<section name=\"inline-nav\">\n<subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Retail<\/subheadline-1>\n<bullet-list>\n<item><paragraph><link url-fragment=\"#overview\" follow=\"follow\" url=\"\" target=\"self\">Overview<\/link><\/paragraph><\/item>\n<item><paragraph><link url-fragment=\"#benefits\" follow=\"follow\" url=\"\" target=\"self\">Benefits<\/link><\/paragraph><\/item>\n<item><paragraph><link url-fragment=\"#success\" follow=\"follow\" url=\"\" target=\"self\">Success Stories<\/link><\/paragraph><\/item>\n<item><paragraph><link url-fragment=\"#resources\" follow=\"follow\" url=\"\" target=\"self\">More<\/link><\/paragraph><\/item>\n<\/bullet-list>\n<\/section>\n\n<section name=\"overview\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Manage all Your Digital Assets and Product Information in One Place<\/subheadline-1>\n<paragraph>Retailers need a variety of digital assets and information to engage their customers with relevant marketing, where and when they want to experience it, but keeping track of all these assets can be a nightmare. censhare brings a software solution that centralizes control and distribution of photos, videos and graphics as well as product information for all omnichannel marketing campaigns.<\/paragraph><\/section>\n\n\n<section name=\"benefits\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Benefits<\/subheadline-1>\n<paragraph>For retailers, a universal platform that combines Digital Asset Management and Product Information Management cuts costs and time and helps build a consistent omnichannel experience for customers.<\/paragraph>\n<bullet-list style=\"style-1\">\n<item><paragraph><icon name=\"fa-glasses-alt\" color=\"blue\" size=\"s\"/>Easily <bold>match content to customers<\/bold>\u2019 needs<\/paragraph><\/item>\n<item><paragraph><icon name=\"fa-piggy-bank\" color=\"blue\" size=\"s\"/><bold>Save time and costs<\/bold> by avoiding duplication of effort<\/paragraph><\/item>\n<item><paragraph><icon name=\"fa-bolt\" color=\"blue\" size=\"s\"/><bold>Respond rapidly<\/bold> to market opportunities<\/paragraph><\/item>\n<item><paragraph><icon name=\"fa-award\" color=\"blue\" size=\"s\"/>Offer a consistent brand image to <bold>build trust<\/bold> among customers<\/paragraph><\/item>\n<item><paragraph><icon name=\"fa-handshake\" color=\"blue\" size=\"s\"/>Achieve <bold>seamless collaboration<\/bold> for creative teams<\/paragraph><\/item>\n<\/bullet-list>\n\n<paragraph>Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.<\/paragraph>\n<call-to-action url-fragment=\"\" style=\"style-1\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/128282\" seo-title=\"censhare Universal Content Management\" target=\"self\"><label>Learn More<\/label><\/call-to-action><\/section>\n\n<section name=\"success\"><subheadline-1 table-of-contents-exclude=\"false\" align=\"center\">Success Stories<\/subheadline-1>\n\n<paragraph>Learn from our clients how censhare has helped them solve their content challenges.<\/paragraph>\n\n\n<testimonial-box><image-box border=\"false\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" xlink:href=\"censhare:///service/assets/asset/id/84753\" seo-title=\"censhare Customer Success Story - REWE\" target=\"self\"><image aspect-ratio=\"16-9\" image-preset=\"m\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/103903\"/><\/image-box><blockquote>We particularly like always having <bold>a single point of contact<\/bold> who is familiar with our specific requirements and able to provide us with <bold>solution-oriented support.<\/bold><\/blockquote><author><paragraph><bold>Tanja Klever<\/bold>Head of Pre-Press Production, REWE Markt GmbH<\/paragraph><\/author><call-to-action size=\"small\" style=\"style-1\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/84753\" target=\"self\"><label>Success Story<\/label><\/call-to-action><\/testimonial-box>\n<testimonial-box><image-box border=\"false\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"censhare Customer Success Story - Migros\" xlink:href=\"censhare:///service/assets/asset/id/44901\" target=\"self\"><image aspect-ratio=\"16-9\" image-preset=\"m\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/57493\"/><\/image-box><blockquote>We have been able to <bold>reduce the costs<\/bold> of producing advertising material by a tremendous measure and to <bold>organize<\/bold> the process far more <bold>efficiently and transparently.<\/bold><\/blockquote><author><paragraph><bold>Promotions Management<\/bold>Migros<\/paragraph><\/author><call-to-action size=\"small\" style=\"style-1\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/44901\" target=\"self\"><label>Success Story<\/label><\/call-to-action><\/testimonial-box>\n\n\n<testimonial-box><image-box border=\"false\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"censhare Customer Success Story - US Retailer\" xlink:href=\"censhare:///service/assets/asset/id/99015\" target=\"self\"><image aspect-ratio=\"16-9\" image-preset=\"m\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/104641\"/><\/image-box><blockquote>censhare is way<bold> more than a DAM.<\/bold> It guides the production for <bold>all our digital and print processes.<\/bold><\/blockquote><author><paragraph><bold>Senior Programme Manager<\/bold>large US retailer<\/paragraph><\/author><call-to-action size=\"small\" style=\"style-1\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/99015\" target=\"self\"><label>Success Story<\/label><\/call-to-action><\/testimonial-box>\n\n\n<testimonial-box><image-box border=\"false\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"PLUS Retail: censhare Customer Success Story \" xlink:href=\"censhare:///service/assets/asset/id/124320\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"PLUS Retail: censhare Customer Success Story \" image-preset=\"m\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/124325\" seo-title=\"PLUS Retail Logo\"/><\/image-box><blockquote>We manage nearly <bold>300 delivery points<\/bold> for our <bold>weekly flyer<\/bold>, promoting multiple offers and constantly <bold>changing<\/bold> store information. The censhare system had the necessary <bold>flexibility<\/bold>.<\/blockquote><author><paragraph><bold>Joyce Stekelenburg<\/bold>Specialist Communication Processes, PLUS Retail<\/paragraph><\/author><call-to-action size=\"small\" style=\"style-1\" follow=\"follow\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"censhare:///service/assets/asset/id/124320\" seo-title=\"PLUS Retail: censhare Customer Success Story \" target=\"self\"><label>Success Story<\/label><\/call-to-action><\/testimonial-box>\n<\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n<section><pre/><\/section>\n\n\n<section name=\"keyvisual-1\"><image-box zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/48369\"/><\/image-box>\n\n<group><subheadline-1 table-of-contents-exclude=\"false\">Elevate your Marketing<\/subheadline-1><subheadline-2 table-of-contents-exclude=\"false\">Confront the \"need for action\" in automating your marketing workflows.<\/subheadline-2><call-to-action style=\"style-6\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"Schedule a censhare Demo\" xlink:href=\"censhare:///service/assets/asset/id/49520\" target=\"self\"><label>Get to Know censhare<\/label><\/call-to-action><\/group>\n<\/section>\n\n<section name=\"content-challenges\"><subheadline-1>Challenges<\/subheadline-1><paragraph>International online and offline competition and advancing diversification among buyer groups pose major challenges for retail companies. Huge volumes of images, product descriptions and logos have to represent constantly changing product ranges to a rapidly fluctuating target group. All information must be consistent between the order, planning and merchandise management systems. For all marketing messages both on and offline, the quality and availability of products, prices, images, graphics, movies, reviews and social media are decisive success factors.<\/paragraph>\n\n<paragraph>All communications can be tailored accurately with variations for output channels, customer segments, regions and buyer trends. Distributed, international teams should be able to work together smoothly and transparently, while controlling, managing and approving all assets and products.<\/paragraph><\/section>\n\n\n<section name=\"content-strategies-1\"><subheadline-1>Strategies<\/subheadline-1><paragraph>With <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Digital Asset Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/41652\">Digital Asset Management<\/link>, retail companies can cut the costs of all marketing campaigns. Communications can be processed internationally, selectively and accurately. Automated <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Collaboration and Process Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/41644\">workflows<\/link> for creation and adaptation of communications and the integration with all relevant channels enables multichannel, language and localized versions as well as individual offerings for specific target groups and recipients.<\/paragraph>\n<paragraph>The time and costs spent searching for information, the repeated creation of missing files and storage in various locations are all reduced. The integration into campaign planning also helps to cut approval and correction cycles.<\/paragraph>\n\n<paragraph>Local campaigns or special offers from retailers can be visually created and <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Product Information Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/41659\">article information<\/link> easily connected with offers. Creative and layout teams edit all communications worldwide with the same information, and <link xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Brand Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/article/41687\">marketing assets<\/link> are connected with campaign planning in the central marketing calendar.<\/paragraph><\/section>\n<section name=\"clients-headline\"><subheadline-1 table-of-contents-exclude=\"false\">Trusted by World Renowned Brands<\/subheadline-1><\/section><\/text>","actualReferences":[{"id":41644,"type":"article."},{"id":41652,"type":"article."},{"id":41659,"type":"article."},{"id":41687,"type":"article."},{"id":45495,"type":"article."},{"id":48369,"type":"picture."},{"id":57493,"type":"picture."},{"id":103903,"type":"picture."},{"id":104641,"type":"picture."},{"id":110271,"type":"picture."},{"id":124325,"type":"picture."},{"id":128282,"type":"article."}],"keyVisual":"<key-visual type=\"none\" 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for Retail","text":"<teaser-text xmlns:xlink=\"http://www.w3.org/1999/xlink\">With censhare, retailers centrally manage photos, videos and graphics to build retail marketing campaigns rapidly.<\/teaser-text>","title":"<title xmlns:xlink=\"http://www.w3.org/1999/xlink\">censhare for Retail<\/title>"}},"ads-enabled":true,"assetType":"article."}