Cookie Policy

This website uses cookies to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

Necessary Cookies

These cookies are necessary for the function and operation of this website. Without these cookies we would not be able to offer you services such as contact forms and territory selection. These cookies collect anonymous information and cannot track your movements on other websites.

Show CookiesHide Cookies

Name

Domain

_hs_opt_out

censhare.com

_hssc

censhare.com

_hssrc

censhare.com

_hstc

censhare.com

_ga

censhare.com

_gid

censhare.com

allowCookies

censhare.com

hsfirstvisit

censhare.com

hubspotutk

censhare.com

prefGeo

censhare.com

Marketing Cookies

Marketing Cookies are being used to deliver adverts and other communications relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Show CookiesHide Cookies

Name

Domain

_gat_UA-82154913-1

censhare.com

hubspotutk

censhare.com

Can Machines Deliver True Personalization?
Blog

Can Machines Deliver True Personalization?

Automation is seductive. All the tedious sorting through data, messages, orders, queries – all of it can go away at the touch of a button. But is it entirely desirable to hand everything over to the machines? Can they ever fully understand the nuance and personality needed to craft a successful customer experience?

Those questions and more are mulled over in censhare’s latest paper on delivering targeted experience, Personalization: Good Practice, Bad Habits, And The Effect On Customer Experience .

Covering the issues raised in a debate chaired by Professor James Woudhuysen of London South Bank University, the paper explores:

  • Whether or not personalization will survive the privacy backlash

  • Why getting the functional basics right trumps style

  • How savvy the customers really is (spoiler alert: very!)

  • The limitations of machine delivered personalization – the human touch still wins

  • The cost of lifetime customer value

To find out what experts from high fashion brands, publishers, travel executives and more had to say on the potential for machine-led personalization, delve in here .

Global CX Leaders Debate Personalization

A censhare market insight report presenting the views of CX experts from a range of industries on personalization: the good practices, the bad habits, and the effects on customer experience.

Download Whitepaper
Morag Cuddeford-Jones Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

Post
Globe icon

Diese Webseite ist auch auf Deutsch verfügbar.