A censhare market insight report presents the views of CX experts from a range of industries on personalization: the good practices, the bad habits, and the effects on customer experience.
Automation is seductive. All the tedious sorting through data, messages, orders, queries – all of it can go away at the touch of a button. But is it entirely desirable to hand everything over to the machines? Can they ever fully understand the nuance and personality needed to craft a successful customer experience?
Those questions and more are mulled over in censhare’s latest paper on delivering targeted experience, Personalization: Good Practice, Bad Habits, And The Effect On Customer Experience.
Covering the issues raised in a debate chaired by Professor James Woudhuysen of London South Bank University, the paper explores:
To find out what experts from high fashion brands, publishers, travel executives and more had to say on the potential for machine-led personalization, delve in here.
CMOs today face immense pressure to deliver hyper-personalized customer experiences at scale while maintaining brand consistency across a rapidly expanding universe of channels and technologies.
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