Master your content
censhare relaunches the brand to reflect its content leadership in the MarTech landscape.
A censhare market insight report presents the views of CX experts from a range of industries on personalization: the good practices, the bad habits, and the effects on customer experience.
Automation is seductive. All the tedious sorting through data, messages, orders, queries – all of it can go away at the touch of a button. But is it entirely desirable to hand everything over to the machines? Can they ever fully understand the nuance and personality needed to craft a successful customer experience?
Those questions and more are mulled over in censhare’s latest paper on delivering targeted experience, Personalization: Good Practice, Bad Habits, And The Effect On Customer Experience.
Covering the issues raised in a debate chaired by Professor James Woudhuysen of London South Bank University, the paper explores:
To find out what experts from high fashion brands, publishers, travel executives and more had to say on the potential for machine-led personalization, delve in here.
censhare relaunches the brand to reflect its content leadership in the MarTech landscape.
A paper by industry expert Theresa Regli, exploring how integrated content management fundamentally improves the way enterprises work, through centralized content processes and operations for heightened efficiency and quality.