2020 – 2021 saw the biggest increase in online shopping since the birth of ecommerce. We explore how DAM can help address the content challenges which this seismic shift in consumer behavior is presenting for many businesses.
The relaunch of the Swiss website impresses with contemporary design and new functions, which actively integrate users and thereby allow them to actively shape the interactive weekly magazine. The interactive cockpit is the highlight of the new home page: Migros magazine articles, series of images and user generated content are all visible at a glance.
Thanks to censhare pages can be easily individualized and adjusted to personal interests. By way of a single login for all Migros portals independent profiles can be generated, providing users with the option of active participation. Moreover, the entire content of the portal can be automatically integrated into the print version and can naturally also be used in an adjusted design version on mobile devices. At the same time various social media channels such as facebook or twitter are also linked to the website.
Take a look at the new Migros website and read more in the Swiss magazine Schweizer Werbewoche.
Today’s businesses must meet the content expectations of today’s consumers. But is churning out volumes of media the best way to do it?
Knowing your PIM from your DAM can be integral to ensuring that your martech stack is accurately fulfilling your company needs. Learn how with this on demand webinar with the experts.