Experienced B2B tech leader to lead censhare’s Product, Development and IT teams from April 2021.
Alexander Röthinger starts as CTO/CPO of the DuMont owned censhare GmbH on April 1, 2021. The proficient tech leader will be responsible for further shaping and driving censhare’s Universal Content Management platform by leading its Product, Development and IT teams.
After an intensive search, Alexander Röthinger joins censhare to succeed co-founder Walter Bauer, who is stepping out of operational business after an exciting and successful 20 years during which he laid the foundation for the sustainable further development of the censhare product.
Despite the global pandemic, 2020 saw a continued growth for the company, with client wins such as Bega, Bygger'n, European Parliament, Reitan Convenience, Volvo Cars, UBS and Warner Brothers Studios. 2021 started off very positively, indicating further strong growth. This will be supported by the completion of the fundamental renewal of censhare’s technology stack, based on leading edge technology, answering to current and future market needs and future-proofing the platform even further.
“The race is on for business to digitize and centralize their content in an effort to win their increasingly digital customers. With censhare, we offer the proven tools and processes, as well as the integratable technology to do so already today. We are very happy to have found a technical and business leader with Alexander as the perfect fit to bring our offering to the next level and to even more customers across the globe”, says Esther Donatz, CEO of censhare.
Alexander Röthinger will lead the next steps to further expand the global market position in the content management space. He brings with him 25 years of experience in leading roles for fast growing B2B tech companies, with a strong technical background and focus on customer-centric product development.
In censhare, I have found a mature and state-of-the-art software in a market with enormous growth potential. censhare is already extremely successful and one of the growth drivers at DuMont Marketing Technology. I am thrilled to lead my skilled and experienced teams to now push the next boundaries with our offering.
Before joining censhare, Alexander founded his own software company while studying computer sciences. He then moved on to a major B2B marketplace for IT procurement where he managed development and data processing units across Europe. Over the past 14 years, Alexander was CTO and Board Member at affilinet, a United Internet subsidiary and one of Europe’s leading performance marketing networks. During this time, he was also CTO and Board Member at Sedo, a domain-trading and monetization marketplace.
2020 – 2021 saw the biggest increase in online shopping since the birth of ecommerce. We explore how DAM can help address the content challenges which this seismic shift in consumer behavior is presenting for many businesses.
Today’s businesses must meet the content expectations of today’s consumers. But is churning out volumes of media the best way to do it?
Knowing your PIM from your DAM can be integral to ensuring that your martech stack is accurately fulfilling your company needs. Learn how with this on demand webinar with the experts.
