Today, censhare AG announced that technology entrepreneur, global strategist and industry thought leader, Dr. Anastassia Lauterbach, will join its supervisory board as Chairperson, and Patrick Wölke, Managing Director DuMont Digital, will replace Dr. Christoph Bauer as the investor’s representative to the board. Bauer also chaired the Supervisory Board on an interim basis.
Based in Bonn, Germany, Dr. Anastassia Lauterbach is fluent in five languages and brings to the censhare board experience which includes Kaspersky Labs, Dun & Bradstreet, and a number of startup companies focused on Internet of Things, Artificial Intelligence and cybersecurity.
Prior to this, Lauterbach held Executive Vice President roles at Deutsche Telekom, T-Mobile and Qualcomm, following a career that started as an Underwriter having achieved her PhD (Dr. Phil.) and MA, magna cum laude, in Psychology, Linguistics at Rheinische Friedrich-Wilhelms-Universität in Bonn.
Lauterbach has a track record of working with cutting edge technologies, for example her involvement with Machine Learning started back in 2011 at Qualcomm, way before the term Artificial Intelligence became mainstream. Today, Lauterbach is considered a thought leader and is a sought-after speaker at AI conferences.
On joining the censhare board, Lauterbach commented that “censhare stood out for me as an innovative company with a vision which is aligned with the needs of enterprises today, who need to transform themselves to compete in an age where information and data is the life blood of success”.
Patrick Wölke, who also joins the censhare supervisory board, brings a wealth of media, innovation and digital sales experience from his current role as Managing Director DuMont Digital and past experience in executive roles at Hubert Burda Media and AOL.
“censhare plays a central role in growing DuMont`s marketing technology business”, Wölke says. “DuMont’s newly built business line contains leading marketing technology brands headquartered in Europe and is built upon European strengths such as data compliances standards while addressing a global customer base. I feel very privileged serving censhare in my new role”.
The censhare Universal, Smart Content Management platform enables clients, that include Jaguar Landrover, Dyson, Rewe and Kohl’s, to develop real-time, relevant, omni-channel digital experiences for their consumers, leveraging innovative semantic database technology that enables organisations to take a strategic, enterprise view of their content using cutting edge concepts used in artificial intelligence.
Dieter Reichert, CEO and co-founder of censhare stated that “We are grateful for Christoph`s valuable contributions and guidance over the last months and we are delighted to have added such talent and experience to our Supervisory Board. I am looking forward to working with Anastassia and Patrick during this very exciting period of growth and innovation for our company and what this means for our clients, who we will be well placed to support during the next wave of digital disruption; real-time”.
2020 – 2021 saw the biggest increase in online shopping since the birth of ecommerce. We explore how DAM can help address the content challenges which this seismic shift in consumer behavior is presenting for many businesses.
Today’s businesses must meet the content expectations of today’s consumers. But is churning out volumes of media the best way to do it?
Knowing your PIM from your DAM can be integral to ensuring that your martech stack is accurately fulfilling your company needs. Learn how with this on demand webinar with the experts.
