2020 – 2021 saw the biggest increase in online shopping since the birth of ecommerce. We explore how DAM can help address the content challenges which this seismic shift in consumer behavior is presenting for many businesses.
By opening censhare (Schweiz) AG in Zurich, CoWare, the innovative developer of publishing systems, continues its strategy of international expansion. The company sees close contact with customers and optimal adaptation to the differing requirements of markets as the key to its success.
censhare (Schweiz) AG will distribute and support the integration of the publishing and corporate publishing software solution censhare. It targets publishing houses that offer their content in a wide range of media channels, such as print, Web, TV, radio, and mobile services, as well as large corporate publishers from trade and manufacturing, banks and financial service providers, and agencies and media service providers.
The censhare publishing system provides publishing houses and corporate publishers with the foundation for creating a homogeneous information platform that allows them to create print and online content and distribute it through a wide range of communication channels. It plays the central role in process-driven planning coordination and production, including the media asset management and controlling the publishing process.
Jürg Weber (Photo), designated CEO of censhare (Schweiz) AG, is a recognized industry expert. His career included positions at ARP Datacon AG, Hostettler AG, and Robert Bosch AG. Most recently, he managed Swiss Printer AG/Ringier AG's Cross Media department for four years. His know-how comes from more than twelve years working in marketing, product management, and marketing material production.
"The censhare publishing solution impresses by perfectly integrating the print and online worlds, its enormous functionality, and the extremely flexible user rights concept," stresses Jürg Weber the advantages of the publishing solution for the distribution of which in Switzerland he will be responsible. "I see at as my most important task to use my expertise for increasing the awareness of censhare among the target customer groups in this country and thereby to help our success to continue and increase."
Today’s businesses must meet the content expectations of today’s consumers. But is churning out volumes of media the best way to do it?
Knowing your PIM from your DAM can be integral to ensuring that your martech stack is accurately fulfilling your company needs. Learn how with this on demand webinar with the experts.