Dieter Reichert, CEO censhare AG
Gartner defines cool vendors for content management to “provide IT and business buyers with innovative solutions to help them secure, share and facilitate complex content creation. Content is becoming increasingly complex along with the processes that use it, so enterprises need to consider new tools.” The reports are meant to help organizations to filter out hype from worthwhile innovations, and to identify those vendors that are inflection points in market evolution.
Gartner, a worldwide renowned research and analysis firm, has selected censhare as a “Cool Vendor for Content Management 2014”. Each year, Gartner identifies new cool vendors in key technology areas and publishes a series of research reports, highlighting these innovative vendors and their products and services. Vendors selected for the “Cool Vendor” report are innovative, impactful and intriguing.
Knowledge of people and markets is a decisive competitive factor in today’s companies: communication, context, and analysis create knowledge. censhare helps companies to handle its information intelligently and to bring data intelligence into their communication. This goes via their personalization of relevant content for all channels and strengthen customer loyalty and conversion. The integration of all marketing and creative processes creates high savings and efficiency potential.
The recognition by Gartner is right on time with censhare having launched a new version 5 of their censhare suite recently. With that censhare can continue its vision of being a complete and integrated solution landscape for fostering communication and data intelligence.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
2020 – 2021 saw the biggest increase in online shopping since the birth of ecommerce. We explore how DAM can help address the content challenges which this seismic shift in consumer behavior is presenting for many businesses.
Today’s businesses must meet the content expectations of today’s consumers. But is churning out volumes of media the best way to do it?
Knowing your PIM from your DAM can be integral to ensuring that your martech stack is accurately fulfilling your company needs. Learn how with this on demand webinar with the experts.
