The Advantages of Addressing Multiple Channels from a Single Solution

Europe's largest printing house has transformed its business in order to address multiple challenges from one, central system. Mohn Media's demonstrates their achievement with Universal Content Management.

  1. chevron left iconThe Advantages of Addressing Multiple Channels from a Single Solution
Morag Cuddeford-JonesJuly 24, 2020
  • Content Management
  • Digital Marketing

If you were Europe’s largest group of printing houses, it would not be hard to imagine that the volume of information flowing through your doors would be something in the order of astronomical. As part of Bertelsmann Printing Group, Mohn Media has customers spanning all aspects of publishing. Like many in its sector, it must meet the exacting challenges of a digital age while servicing its clients in ever more efficient and cost effective ways.

In this success story, Automating the Print and Media Service Business, Dirk Kemmerer, CEO of Mohn Media, and head of publishing magazines at client Delius Klasing Verlag, Olaf Klinger, discuss exactly how implementing censhare, a Omnichannel Content Platform which centralizes all content and related processes, has transformed their respective businesses.

Learn how one system feeding multiple channels can:

  • Create leaner processes
  • Automate where possible
  • Improve customer retention
  • Reduce costs
  • Deliver customer transparency

Both Kemmerer and Klinger assert that implementing censhare has driven competitive advantage for both Mohn Media and Delius Klasing Verlag. But, watch the video and see for yourself how their teams now work efficiently, assets are standardized and networked seamlessly, and new products slot into fuss-free frameworks that are ready to adapt to every need. You can read the detailed success story here.

Morag Cuddeford-Jones
Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

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