Providing your retail partners with accurate marketing information in a timely manner across various touchpoints, regions and materials, is no easy task and was faced by Vitra.
Providing your retail partners with accurate marketing information in a timely manner across various touchpoints, regions and materials, is no easy task. This was the challenge faced by Vitra, a company dedicated to making people’s lives better through design in public and private spaces, as well as the work environment. Operating through a number of partners, Vitra needed to deliver up to date product information and assets faster and more reliably across a multitude of delivery channels, which wasn’t possible with the procedures it had in place.
The organization decided to replace its 7 different databases with censhare - a single, media neutral solution to centrally house, manage and deliver all product data, assets and content. 100% of its communication and marketing material is now centrally controlled, and this switch in, approach cut out a lot of previously wasted time in managing and sharing assets which were stored in a sporadic and unreliable manner. From print publications and price lists, to websites and social media, Vitra gained the freedom and control to create accurate, timely, and orchestrated marketing campaigns.
As a result of this digital transformation, Vitra is now:
It’s an inspiring story, and applicable to many organizations looking to transform the way in which they produce and deliver marketing material through the centralization of , and content.
You can dive into this success story in more detail here, with a video in which the Head of Marketing Production and former head of Group Marketing & Communications at Vitra speak on the steps they took when implementing censhare and the results they have seen so far.
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