PIM's Part in The Content Hub Revolution

With PIM at the heart of your organization, you're prepared for any future challenge - despite growing content complexity. We explore how, promoting an insightful on demand webinar on the topic, featuring Perrigo Co.

  1. chevron left iconPIM's Part in The Content Hub Revolution
Lucy Campbell-WoodwardFebruary 12, 2021
  • Product Information Management
  • Content Marketing

Content is arguably one of an organization’s most valuable resources, and it has proven even more so during the pandemic. Not only that, but as customer interactions, platforms and potential to ‘spread the word’ look set only to increase exponentially in the future, product-related content volumes are likely to grow like never before.

Dealing with more and more content, and the complexity this growing volume brings with it, is already a common challenge for organizations. Most businesses have grown organically, with naturally occurring silos making it difficult to access comprehensive and coherent product data when and where it’s needed. This is where Product Information Management systems (PIM), ideally integrated within a larger Digital Asset Management (DAM) and Content Management system (CMS), come in.

In this on demand webinar, The Content Hub Revolution: Transforming The Way We Manage Content and Digital Assets, content experts from Perrigo, one of the world’s leading self care companies, and censhare deconstruct what a PIM within a content hub looks like, the types of challenges it can resolve – and delve deep into how PIM systems like censhare’s work on a day-to-day basis.

During this webinar, you will learn about:

  • The challenges companies may not even realise they’re facing – how siloes create duplication of resources, extend workflow times and increase the potential for errors.
  • The power of centralization – Why bringing information together allows teams to work together coherently, and speeds up the process of asset and campaign creation.
  • PIM limitations – PIM can resolve many issues, but to fully exploit its power, it is best used in tandem with DAM and CMS to get the best from a holistic content management approach.

The power of PIM is such that organizations such as Perrigo have it at the heart of their growth plans, benefiting from the operational – and cost – efficiencies it delivers, as well as the avenues PIM opens up in terms of making the most of new channels, platforms, and routes to market.

To learn more about how a PIM solution can accelerate and augment your business plans, discover how its integration with other software solutions can bring great advantage, and to watch the censhare PIM in action, download The Content Hub Revolution webinar here.

Lucy Campbell-Woodward
Lucy is Head of Marketing for censhare, and leads the global team in the aligned planning and implementation of censhare's marekting strategy. Having joined the team in 2017, Lucy has played a pivotal role in the censhare Marketing team for a good few years now, and stepped up into a leadership role in 2022.

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