Future-proofing your DAM selection
Event location - Online
Gartner's report on the role of next generation product information management (PIM) in supporting the ideal customer experience is certainly worth a read!
Creating a central resource for all the assets and data that flow in and out of a business is an organizational ideal, but it can also feel like the impossible. A data architecture where all inputs are meticulously arranged, that support varied teams and departments from supply chain to customer service can sound more like a reality for a fresh start up than for an organic company with years of siloed teams and information to contend with.
But today’s technologies make this reorganization possible, as long as companies are willing to take stock and approach the process methodically. Research consultancy Gartner has created a short paper outlining where companies need to assess their performance and the best practice ways in which data, assets, and governance can be brought together.
In the paper, Create Powerful Customer Experiences With a 360-Degree View of Your Products, Gartner explores:
Tying together the ever changing flow of information and assets through any business can seem near impossible. But this paper helps to bust this myth, showing how it is a challenge that even the most legacy bound company can meet.