DAM - Only The Beginning For Lands’ End

Digital transformation is the opener to future survival for many companies, no matter the size or industry. But what does this really mean?

  1. chevron left iconDAM - Only The Beginning For Lands’ End
Lucy Campbell-WoodwardApril 20, 2021
  • Digital Asset Management

It seems as though every company or organization is undergoing its own version of a digital transformation at the moment. But what does this really mean? And more to the point, what is it going to achieve?

It’s all too easy to get caught up in the minutiae of reinventing systems and processes, sometimes the ‘why’ is forgotten in place of the ‘what’.

Digital transformation means more than refreshing technology. Whether this is to be able to reach new audiences, boost the use of new channels or simply gain that competitiveness, digital transformation is the opener to future survival for many companies, no matter the size or industry.

For Lands’ End, it was the rocket fuel in an ambitious growth strategy which it started in 2019. Looking to supercharge its global expansion as well as streamline costs and build efficiency to support its plans, this US retailer looked to censhare and its platinum partner Emmsphere Plus to build a flexible and future ready stack.

To find out more about how the casualwear brand is using censhare DAM to power rapid growth, download our exclusive case study where you can learn:

  • Why outdated DAM solutions can’t cope with today’s market demands including personalization and omnichannel retail
  • A best-practice approach to choosing the most appropriate DAM solution for you
  • How censhare’s DAM integrates with other software solutions to allow companies to manage a huge volume of resources in an intelligent and hassle-free way, as well as allowing brands to work seamlessly with third party retailers

This success story demonstrates how censhare’s Digital Asset Management (DAM) system is bringing Lands’ End not just into a modern, omnichannel retail environment, but also helping it dramatically expand its horizons, all through centralized, organized systems. Download the case study here or explore other Customer Success Stories to find out how censhare DAM, and Universal Content Management Systems could support your future growth plans, today.

Lucy Campbell-Woodward
Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

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