Connecting Production and DAM to Enable Your Marketers

The confluence of production and DAM has the ability to create a targeted and meaningful piece of marketing or advertising with minimal human intervention, freeing up more time to drive innovation within teams.

  1. chevron left iconConnecting production and DAM to enable your marketers
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Morag Cuddeford-JonesDecember 16, 2021
  • Digital Asset Management
  • Content Marketing

We hear a lot today about creating a ‘connected ecosystem’ of technologies to help us achieve our goals. But what does that mean in reality?

Marketers are aware they now need to have a range of solutions at their fingertips, performing a litany of tasks from uploading content to ingesting customer reviews, cataloguing product information to orchestrating multiplatform ad campaigns. The number and variety of options is as baffling as it is large, never mind finding the right way to get everything to fit neatly together in this ecosystem.

Coupled with this is a historic wariness. With many organizations already owning large and complex technology stacks, the task of adding or, indeed, removing and refreshing elements is not undertaken lightly. Concepts such as tech debt, redundancies or simply vendors who over-promise but underdeliver on product or service, mean marketers can be reluctant to take the leap. This is indeed a shame, because a well-connected martech stack has the potential to deliver seamlessly joined-up customer journeys, improved customer experience and significant cost efficiencies for the brand.

In her comprehensive paper, DAM and Dynamic Production: Mastering Data-Driven Marketing and Advertising, DAM expert and industry analyst Theresa Regli walks the reader through the critical parts of the marketing and advertising process, the tools that are most pertinent and how solutions can fit most easily into workflows and existing tech stacks.

Production can and should be creative and innovative. How you adapt things can sometimes be even more creative than putting together the initial concept. Connecting production and DAM frees up more time to develop new concepts. Easy access to things that have already been done can also drive innovation.
- Theresa Regli, Digital Asset Management Expert

By downloading this paper, you will learn:

  • What Production Asset Management, or PAM, entails and how it fits into a typical marketing or advertising production process.
  • How it integrates with the demands of dynamic creative and helps executives free up time to focus on higher-value work while repetitive tasks are processed via digital asset management (DAM) and other systems.
  • Outlines how your business can benefit from Dynamic Production, including seeing improvements in personalization, campaign testing, reduced risk and improved efficiency.

Of course, technology alone doesn’t solve a brand’s production problems. How it is implemented and then supported and used by the team is a vital component and here too, Regli’s paper explores how companies should approach the new dynamic creative process.

To find out more about how products like censhare’s DAM, PIM and UCMS (Universal Content Management System) fit into the Dynamic creative landscape, download the paper today.

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Morag Cuddeford-Jones
Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

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