DAM & Dynamic Production
Mastering Data-Driven Marketing and Advertising
Industry analyst and DAM expert, Theresa Regli, looks at the disconnected state of the many vendor solutions across the MarTech software industry, and how this can let enterprise organizations down.
- The business case for dynamic production processes
- How an evolving enterprise is in need of a connected martech ecosystem
- The advantages of connected production tools and process
- Facilitating omnichannel adaptations