Centralize Your Digital Assets For Powerful Marketing Content

Even modestly sized companies have a serious asset management challenge on their hands. And with customer expectations growing ever higher, DAM is key to retaking control and producing powerful marketing content.

  1. chevron left iconCentralize Your Digital Assets For Powerful Marketing Content
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Lucy Campbell-WoodwardJuly 16, 2020
  • Digital Asset Management
  • Content Management

Many organizations enjoy a wealth of assets, even more so now that retailers and publishers alike encourage co-creation from influencers and customers.

But equally important is control – control over content, control over asset information, and control over content direction, so that brands know what assets are appearing, when, and where.

Customer expectations are high and even modest organizations can have an overwhelming number of assets. With workforces that are increasingly based in multiple locations nationwide and even globally, the ability to make sure the right people can access and work on the right asset for the right reason at the right time has never been more important.

But the necessary unification of all this information can seems like a daunting task. Through the use of a digital asset management system (DAM) however, companies can manage multiple teams, geographies, brands, products and all the related assets and workflows with relative ease.

Whether you’re new to the idea of DAM or keen to increase your understanding of exactly how such a solution improves workflow efficiency and enhances content marketing capabilities, download this exclusive on demand webinar: Turn Your Digital Assets into Powerful Marketing Content - Introduction to censhare DAM.

In just 30 minutes you’ll learn how:

  • DAM creates a single source of truth for all your assets.
  • The system can give your teams the freedom to create by reducing admin time.
  • DAM links up with other functions such as translation and product information management.
  • To best manage workflows within a DAM to improve efficiency and reduce duplication.

Take a tour of censhare’s DAM solution to discover how companies all over the world are using it to dramatically cut wasted time (in one case there was a 99% reduction in design planning time for a publisher!), increase speed to market,and reduce costs.

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Lucy Campbell-Woodward
Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

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