The emergence of ecommerce and the client’s desire for omnichannel content synchronization created an enhanced need for Kwikee to increase flexibility in the management of product data.
Today, Kwikee takes in product data from its own 'factory floor', where staff create and upload imagery and details. It also receives information programmatically from manufacturers’ own systems. For Kwikee’s clients, the censhare based platform means they can better manage their product content. They can then sell those products by assigning content to a specific retailer or sales channel, where it can automatically be sent and ingested in the correct data format.