The team at C3, formerly BurdaYukom Publishing, collaborates from all over Europe to produce the business partner magazine ‚Amagram‘ for the American retail giant, Amway. Produced in 26 different issues in the respective national languages, the intelligent censhare system effortlessly joins the staff together into a unified workflow and smoothly manages the data flow in the background as well.
Unified Workflow for All Media Channels
How C3, Germany’s leading content marketing agency, integrated its client’s global communications.
26
regionalized variants of magazines
2,000+
pages processed during end control phase alone
26
recipient countries directly linked to central servers
1
single data source feeds multiple delivery channels
censhare is a symbiosis of technology and communication which really hasn't been seen before.
Managing Director, BurdaYukom Publishing
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Efficient, central data management
C3 has a decisive advantage in censhare that the media channels, marked by their mix of multimedia and international elements, can be handled by its central data management, allowing for a highly efficient workflow and a clear competitive edge. C3 places its full trust in censhare not only for Amagram, but also for supplementary newsletters and even for pure online media.
With censhare, a homogenous Amagram, localized in 26 regions, became a reality. Now we have a central collecting point for all data and can enter changes in one go, in one place with the results immediately available for all editorial offices.
Editor In Chief, BurdaYukom Publishing
About C3 Creative Code and Content
In 2012, BurdaYukom Publishing became part of Burda Creative Group. Which merged with KircherBurkhardt in the new created agency C3 Creative Code and Content at the beginning of 2015. C3 Creative Code and Content is Germany’s leading content marketing agency with offices in Berlin, Hamburg, Stuttgart, Frankfurt, Zurich and London. With a total turnover of about €60 million, C3 is one of the biggest digital agencies in the DACH region and the only agency that focuses on content.
Hubert Burda Media holds 50 percent of the shares in the company. Over a quarter of the 400 employees are journalists. Working alongside the journalists are strategists, designers, social media experts and developers. Together they can carry out innovative communication campaigns for over half of the DAX30 companies. C3 focuses on the combination of high quality content, creativity and technology, develops corporate brand strategies and digital content platforms, facilitates reputation management and supports clients with the communication of complex change processes.
Solutions for media & entertainment:
censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.
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