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Roberta Gorin-Paracka talks to Josh Van Dyk as part of the censhare ecosphere days digital 2021 about her role as the Digital Asset Manager for The Philadelphia Orchestra, the organization’s pain points, and how their censhare implementation is going a long way to helping solve them.
The three-phase implementation is ongoing, currently rolled out to power users of the DAM, with their feedback informing the next two phases and encouraging more institutional buy in. Very much in the middle of its digitization journey, The Philadelphia Orchestra is using censhare to break down the institutionalized silos of its past, and helping to achieve its mission.
censhare has been more of a partner. The team is interested in how we are using the system, what workflows are important to our teams, and how they can best meet challenges. It’s a personalized experience that’s really important and it’s not something you always see with a lot of digital asset management systems.
censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
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