The Digital Experience for The Performing Arts

The Philadelphia Orchestra, one of the world’s prominent orchestra’s was looking to break down silos to form a central content hub and single source of truth for its digital assets.

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With its first recording taking place in 1917, the globally esteemed Philadelphia Orchestra has a long and rich recording legacy, and a wealth of assets to boot. It was looking for a system which could serve as both an archival repository for digital media, and a content management hub. It chose censhare .

The organization’s product is the experience of its sound, and as the pandemic hit, the non profit performing arts organization found itself needing to quickly pivot to become a digital media company. With censhare Digital Asset Management (DAM) in support, it was not only able to do this, ensuring that its audiences were able to continue experiencing this sound, but also to expand and grow its audience through digital initiatives.

The ability to grow and to scale along with our needs is something that’s really special about working with censhare.

Roberta Gorin-Paracka
Digital Asset Manager, The Philadelphia Orchestra

Business Results

1

system for all digital media types

100%

institutional silos erased

250+

video assets created in past year alone

100s

TB of supporting event footage

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Roberta Gorin-Paracka talks to Josh Van Dyk as part of the censhare ecosphere days digital 2021 about her role as the Digital Asset Manager for The Philadelphia Orchestra, the organization’s pain points, and how their censhare implementation is going a long way to helping solve them.

The three-phase implementation is ongoing, currently rolled out to power users of the DAM, with their feedback informing the next two phases and encouraging more institutional buy in. Very much in the middle of its digitization journey, The Philadelphia Orchestra is using censhare to break down the institutionalized silos of its past, and helping to achieve its mission.

censhare has been more of a partner. The team is interested in how we are using the system, what workflows are important to our teams, and how they can best meet challenges. It’s a personalized experience that’s really important and it’s not something you always see with a lot of digital asset management systems.

Roberta Gorin-Paracka
Digital Asset Manager, The Philadelphia Orchestra

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Philadelphia Orchestra

The Philadelphia Orchestra is one of the world’s preeminent orchestras. It strives to share the transformative power of music with the widest possible audience, and to create joy, connection, and excitement through music in the Philadelphia region, across the country, and around the world. Through innovative programming, robust educational initiatives, and commitment to the community, the ensemble is on a path to create an expansive future for classical music, and to further the place of the arts in an open and democratic society.

The Philadelphia Orchestra Logo

Contact:
The Philadelphia Orchestra
One South Broad Street, 14th Floor
Philadelphia, PA 19107 / United States
www.philorch.org

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