With such a mass of possible output channels, locations and platforms on which brands can talk to customers and market their products, the argument for centralized and controlled content management is pretty bullet proof.
Need some Monday morning marketing motivation? Look no further as we kick off with an inspiring piece for CMOs by Jennifer Polk, as posted on Gartner for Marketers.
When it comes to curating marketing content, there is plenty to go on. This week , why not to throw out your WCM, video marketing for CMOs and a potential new digital movement.
Yes, I know I have touched on this rant before, but yesterday I had a really good conversation with Ryan Skinner, Senior Analyst at Forrester Research, who seemed to share this point of view and got me all stoked up about this again.
This week on Inside censhare we have the final part of a three-part interview with our CTO Walter Bauer, in a revealing conversation as we discuss what has made him most proud...
Today every company is a technology company, no matter the field. No longer can spreadsheets and loose leaf paper be the main tools that keep your company afloat...
Our industry loves its acronyms, DAM, WCM, ECM, DXP, CXP, PIM, DIM, MRM, MAM (OK, I made one of those up). Industry analysts like to carve new niches that they can name...
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