When information moves so fast, it’s essential to be able to lay your hands on the right asset at the right time. But compared to digital natives and always on citizen journalists, more traditional publishing houses can struggle. A mix of systems with multiple hands on multiple assets – let’s be honest, it can all descend into one unholy mess.
Which is why we have delved into some of the industry’s sharpest publishing minds to create a quick digest whitepaper revealing how some successful brands have done to get control of their assets , keep up with the challengers, and even excel among their peers. In the paper, you will learn how they:
Work content assets harder
Streamline processes to avoid time consuming asset management and admin
Get live news and citizen journalism onto digital platforms, as it happens
Focus editorial budget on unique, in demand content
Get personal with content that fits individual preferences
Managing and delivering content at speed should become the norm for publishers, B2B providers and consumer brands alike. Download Publishers Taking Cues From Digital to learn how Hearst UK, Slimming World and Bauer are meeting that challenge.
A censhare whitepaper exploring how leading publishers are doing this exploring four key factors are helping them to succeed where others have failed.
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Twenty years in retail and services marketing have not dulled wordsmith Charlie Hobson's enthusiasm for the sector, although she is becoming increasingly intolerant of a grocers' apostrophe. In trying times like these she finds a refreshing G'n'T is often the answer, properly punctuated of course.
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