Buyer Beware: Making Intelligent Decisions For Intelligent Systems

Dive into the world of DXP with this report from Digital Clarity Group for a tantalizing low down on cross sector DXP implementation strategies.

  3. chevron left iconBuyer Beware: Making Intelligent Decisions For Intelligent Systems
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Morag Cuddeford-JonesNovember 22, 2018
  • Digital Marketing
  • Technology

Technology solutions are seductive. Given the promise of solving a gnarly problem at the touch of a button, what marketer would not leap at the chance to click ‘install’?

But taking this approach can set organizations back to where they started – or worse. Technology is a useful tool, but only when there’s a strong rationale behind the implementation and the right people in place to use it.

No business can afford to make ill informed decisions about its software or hardware solutions. Data and information flow too fast to make concessions.

The latest survey and report from Digital Clarity Group (DCG), sponsored by censhare, Digital Experience Platforms: Buyer Trends, Preferences, and Strategies, shows marketers how they can get a handle on the procurement process. Discussing the ideal supplier mix and the importance of marketing having a seat at the IT table, the report covers:

  • One vendor or many – make sure your solution fits your needs
  • Technology is not the solution, only the tool
  • Marketing should sit at the heart of the DXP procurement process
  • If it doesn’t integrate today, it won’t cope with tomorrow
  • Data is always the foundation

Marketers do not need to be IT experts to be successful in using technology to solve their problems. But they do need to understand enough about the nature of the problem and what their strategy is going to be to resource for it effectively. Click here to read more in the report.

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Morag Cuddeford-Jones
Morag Cuddeford-Jones is a writer, editor and broadcaster. She has been working in marketing, business, and the SaaS space for more than 20 years. With experience interviewing C-Suite executives and working in tech, Morag has gained a unique insight into both the evolving martech landscape and the impact digital transformation has on consumer and B2B brands.

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