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Monday Morning Memo: What Do Localization, AI, and Storytelling Have in Common? They All Contribute to the Bottom Line

Monday Morning Memo: What Do Localization, AI, and Storytelling Have in Common?

Integration is a key theme to many articles. The ability to marry independent systems to work as one and feed relevant data to a centralized platform is a popular topic as business leaders realize that information silos are a thing of the past. This week’s MarTech news rounds up on five different topics with one thing in common - increasing marketing ROI.

What Do I Spend on MarTech This Year? - CMS Wire

Spending on a MarTech stack isn’t an inexpensive proposition and knowing what kind of budget to set aside isn’t exactly intuitive. Your marketing technology is among the most important investments that your company will make. There is no right or wrong answer on how much you should spend. But you should spend what it takes to ensure that your marketing suite aligns with your goals, is integrated, and keeps your information silo-free. Read More

Amplify Content Globalization by Localizing Story Selling – EContent Magazine

Localizing global content is among the hardest things that digital marketers do, with the nuances of different cultures and languages making this task even more arduous. But that doesn’t mean it’s not important, as consumers everywhere want to hear a narrative which they can identify with. Read More

Three Ways AI can Improve Customer Experience – CustomerExperienceMagazine

AI might be one of the biggest buzzwords of 2018 but it’s much more than just buzz. AI can help improve the customer experience (CX) in many ways. From personalization to deciphering hidden consumer trends in mountains of data, artificial intelligence is a tool that should be looked at carefully as you evaluate ways to in which improve CX. Read More

Unlocking higher marketing ROI with unified measurement: A step-by-step approach – MarTech Today

Unified marketing solutions are critical to better marketing ROI, but the solutions take training and time to before they can be properly used. This article explains the steps which companies can use in order to move a solution from the implementation stage to all-out-use as simply and efficiently as possible. Read More

The “Lost Art” – Time to Revive the Power of Storytelling to Support Your Business Strategy, by Duy Nguyen – Gartner

This piece is actually a story about why companies need to invest in a digital ecosystem. Beyond just their own digital means, they need to integrate into the broader digital community in order to deliver a convenient and rich customer experience . Read More

Douglas Eldridge Douglas Eldridge

Doug Eldridge manages marketing content from our US headquarters in Denver, Colorado. He started marketing for a DAM company because he thought it’d be easy, after all, once a dam is erected it’s saving the lives of anyone on one side and creating a wonderful lake for people on the other. Once he realized he was marketing for software company he became agile quickly and became a leading expert on semantic databases. While away from his DAM job he is a typical Coloradan, which means a lot of time in mountains and breweries.