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Our Thoughts on Content Management

Morag Cuddeford-Jones 8 days ago

Solving the Content Problem

Read how Bauer Media implemented censhare's centralized asset and content management system to manage more than 600 print, digital, TV and radio brands across 17 countries, keep pace with competitors and operate as efficiently as possible.
- Content Management
- Digital Asset Management
Morag Cuddeford-Jones 17.12.2019

Success with Single Source Communication

Providing your retail partners with accurate marketing information in a timely manner across various touchpoints, regions and materials, is no easy task and was faced by Vitra.
- Content Management
- Product Information Management
Lucy Campbell-Woodward 11.12.2019

Simplify, Streamline & Save: Communications Under Control

For marketers, managing communications across the wide range of possible channels while keeping some kind of brand consistency and building an effective customer journey can be a challenging task.
- Content Management
- Product Information Management
Andrea Müller-Beilschmidt 25.11.2019

The Importance of Centralization in Digital Transformation

Customer experience can be key to a brand’s success. It can be the decider, making the difference between whether a brand is remembered or forgotten.
- Content Management
- Content Marketing
Lucy Campbell-Woodward 21.11.2019

Building Brand Value with Content Marketing

James Naylor talks in this on demand webinar about the importance of content for Slimming World in building, maintaining and expanding its story and the story of its customers.
- Content Management
- Digital Asset Management
Morag Cuddeford-Jones 30.10.2019

Keeping Print on Point in the Dynamic Grocery Market

The grocery sector presents a serious juggling act for its content managers - being able to integrate an ever shifting information reserve across all media, accurately and effectively.
Morag Cuddeford-Jones 11.10.2019

Retailers – Are You Harnessing the Power of Print?

Print is powerful when it comes to retail and today it also has the potential to be as personalized, targeted and diverse as any online campaign, and indeed to play a vital role in that campaign.
Morag Cuddeford-Jones 12.09.2019

Stronger Processes for Stronger Returns - Publishing at Hearst UK

These are challenging times for publishing. but it's far from being over - read what positive steps publisher Hearst UK took to seek out new audiences and broaden their offerings
- Content Management
- Digital Asset Management
Morag Cuddeford-Jones 05.09.2019

Investing In A Successful Omnichannel Strategy Takes Time

The business landscape can move and change with some serious speed - but that's no reason not to slow down and invest some time in omnichannel success.
Lucy Campbell-Woodward 03.09.2019

DAM – It’s About More Than Flaunting Your Assets

We summarize the wise words of James Naylor, Group Publishing Systems Manager at Slimming World in his presentation at DAM Europe 2018 on their implementation of censhare, its impact so far, and their plans for the future.
- Content Management
- Digital Asset Management

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