The key to recovery after the pandemic (whenever that may be!) will be the ability to reignite customer spending. We explore 3 ways in which a connected approach to your marketing content will help you achieve this.
After almost a year of significant disruption, retailers must continue to adapt while looking to the future. While it is clear that the retail landscape will not return to its pre-pandemic state anytime soon, the tools to help adapt and grow are in place.
COVID-19 has ultimately changed not only our personal lives, but the way we work - an evolution of how we deploy technology to enhance our work. So it's more important that ever to ensure that your systems, content, and employees are well connected!
Without process, brand guidelines are breached, messages become muddled, efforts are duplicated, and campaigns collide. We share our top tops for effective brand asset management, putting process at its heart.
There's no recipe for becoming a high performing, leading brand. But research into the habits of businesses using an integrated content management approach shows that it is in fact part of the winning formula for many organizations, especially in times of crisis.