The 20 Minute Weekend, Created by Kwikee

The 20 Minute Weekend, Created by Kwikee

Speed and accuracy are vital in delivering omnichannel customer experience . Ecommerce and in store expectations are now the same – the product must be available and information about it plentiful. But when there are thousands of products in play, ranging from breakfast cereal to stereo speakers, with specs that are constantly being updated, it can be a huge challenge with a huge margin for error.

But inspiring success stories are out there! This one comes from Kwikee , a specialized content provider which creates, manages and distributes product content to thousands of retailers of their brand clients including Unilever, L’Oréal, and Nestlé.

To understand just how successful Kwikee has been with its management of such large amounts of information, imagine a large customer with thousands of products on the Kwikee database wanting to pull together all the data held there and have it exported into a spreadsheet. Traditionally, that operation would have taken an entire weekend. Since implementing the censhare platform, however, it now takes around 20 minutes.

But speed isn’t the only benefit of effective product information management . Read the full Kwikee success story to learn how:

  • 7,000 online users manage nine million files on 420,000 products via censhare

  • Retailers can access data in the precise format required, regardless of platform

  • Data can be edited and managed centrally , forming a single source of truth for users

  • Kwikee is developing an Amazon Alexa capability which calls on the censhare API to enhance customers’ brand interactions .

With censhare at the heart of the article-based production Hearst UK controls all print and digital media and achieves a massive cultural change.

Supporting the Moment of Sale

A censhare customer success story, we explore how Kwikee uses censhare to create, store, and automatically distribute complex data on 420,000 products so brands get the right content in front of consumers.

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Lucy Campbell-Woodward Lucy Campbell-Woodward

Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

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