The 20 Minute Weekend, Created by Kwikee

The fruits of effective product information management have never tasted so sweet! I take a quick look at the inspiring benefits of efficient data management through a future proof platform - brought to you by Kwikee!

  3. chevron left iconThe 20 Minute Weekend, Created by Kwikee
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Lucy Campbell-WoodwardApril 30, 2019
  • Digital Asset Management
  • Product Information Management

Speed and accuracy are vital in delivering omnichannel customer experience. Ecommerce and in store expectations are now the same – the product must be available and information about it plentiful. But when there are thousands of products in play, ranging from breakfast cereal to stereo speakers, with specs that are constantly being updated, it can be a huge challenge with a huge margin for error.

But inspiring success stories are out there! This one comes from Kwikee, a specialized content provider which creates, manages and distributes product content to thousands of retailers of their brand clients including Unilever, L’Oréal, and Nestlé.

To understand just how successful Kwikee has been with its management of such large amounts of information, imagine a large customer with thousands of products on the Kwikee database wanting to pull together all the data held there and have it exported into a spreadsheet. Traditionally, that operation would have taken an entire weekend. Since implementing the censhare platform, however, it now takes around 20 minutes.

But speed isn’t the only benefit of effective product information management. Read the full Kwikee success story to learn how:

  • 7,000 online users manage nine million files on 420,000 products via censhare
  • Retailers can access data in the precise format required, regardless of platform
  • Data can be edited and managed centrally , forming a single source of truth for users
  • Kwikee is developing an Amazon Alexa capability which calls on the censhare API to enhance customers’ brand interactions.
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Lucy Campbell-Woodward
Lucy is Head of Marketing for censhare, and leads the global team in the aligned planning and implementation of censhare's marekting strategy. Having joined the team in 2017, Lucy has played a pivotal role in the censhare Marketing team for a good few years now, and stepped up into a leadership role in 2022.

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