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How Vitra Conquered Communication
Swiss furniture retailer, Vitra, met its marketing and communications challenges head on and succeeded in cutting costs, driving efficiency, and delivering consistent communications.
Morag Cuddeford-JonesMay 7, 2019
- Product Information Management
- Content Management
Vitra is a company dedicated to making people’s lives better through design in public and private spaces, as well as the work environment. But when it came to its own virtual work environment, the company faced a challenge. Operating through a number of partners, Vitra wanted to deliver information and assets faster and more reliably - but this was not possible with the procedures it had in place.
That’s where censhare came in, and since then we have been able to become part of the Vitra success story, as the censhare system successively replaced their pre existing systems including image databases, product information management, web content management system, various file servers, and a translation memory system.
The new intelligent system now forms the core of all Vitra’s marketing activities and its success story is available to read and watch here. Learn how Vitra uses censhare to communicate consistently across all its channels through:
- Running identically orchestrated campaigns across all channels, including print and social media
- Coordinating product information across multilingual catalogues, brochures and its website
- Managing its media database to share with third parties.
And the story does not stop there. Automated processes have released colleagues to be more creative as well as efficient, and the company has seen massive efficiency gains across the board, so Vitra is looking to roll out the system across other parts of the company to drive even more efficiency, in its shopfitting department, for example.
For a virtual tour of how Vitra achieves transparency, efficiency and accuracy in its communications across a range of media, watch the full success story video here.
Morag Cuddeford-Jones
Morag Cuddeford-Jones is a writer, editor and broadcaster. She has been working in marketing, business, and the SaaS space for more than 20 years. With experience interviewing C-Suite executives and working in tech, Morag has gained a unique insight into both the evolving martech landscape and the impact digital transformation has on consumer and B2B brands.
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